Senior Sales marketing cloud

Company details

Description of the offer

Responsibilities:
• Marketing Automation Strategy: Collaborate with the marketing and technology
teams to understand business requirements, marketing objectives, and customer
journeys to develop effective marketing automation strategies.
• Solution Design and Development: Translate business requirements into technical
solutions using Salesforce Marketing Cloud, ensuring the seamless integration of
data, automation, and marketing tools.
• Salesforce Marketing Cloud Implementation: Configure and customize Salesforce
Marketing Cloud functionalities, including Email Studio, Journey Builder, Automation
Studio, Content Builder, and Audience Builder, to deliver high-quality marketing
campaigns.
• Data Integration: Integrate Salesforce Marketing Cloud with other systems, such as
CRM, e-commerce platforms, and data warehouses, to enable data synchronization
and enhance personalization capabilities.
• Email Marketing: Develop, test, and deploy personalized and dynamic email
campaigns using HTML/CSS, AMPscript, and other scripting languages.

• Journey Automation: Create customer journeys, automation workflows, and trigger-
based communications to nurture prospects and drive engagement throughout the

customer lifecycle.
• Data Segmentation and Targeting: Implement audience segmentation and targeting
strategies to ensure relevant content delivery and optimize campaign effectiveness.
• Analytics and Reporting: Monitor and analyze campaign performance using
Salesforce Marketing Cloud analytics and reporting tools, providing insights for
continuous improvement.
• Best Practices and Compliance: Stay updated with industry best practices, marketing
automation trends, and data protection regulations (e.g., GDPR, CCPA) to ensure
compliance and data security.
• Testing and Troubleshooting: Conduct thorough testing of marketing automation
processes and troubleshoot any issues to ensure flawless execution of campaigns.
Requirements:
• Bachelor’s degree in Computer Science, Information Technology, Marketing, or a
related field.
• Proven experience in Salesforce Marketing Cloud development and implementation,
including hands-on experience with Email Studio, Journey Builder, Automation
Studio, Content Builder, and Audience Builder.
• Proficiency in HTML, CSS, AMPscript, and other scripting languages for email
template creation and customization.
• Strong understanding of data integration concepts and experience with integrating
Salesforce Marketing Cloud with other systems.
• Familiarity with CRM systems, marketing automation best practices, and email
marketing strategies.
• Analytical mindset with the ability to interpret data and insights to optimize
marketing campaigns.

• Excellent communication and collaboration skills to work effectively with cross-
functional teams and clients.

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud
Developer) will be an advantage.
• Prior experience in Salesforce CRM or other Salesforce products is a plus.

Location of employment

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