Performance Marketing

Performance Marketing

Company details

Description of the offer

Accelerate economic mobility.

Join us as our 2nd performance marketing hire! We’re looking for an individual who can work in a two-person marketing team with the effectiveness of an entire marketing organization, allowing us to continue accelerating our business disproportionately to headcount.

About us

• Kovo is transforming financial access for underserved Americans. We believe everyone deserves the opportunity for economic independence. Our innovative financial empowerment platform creates pathways to credit and financial inclusion, empowering individuals traditionally excluded from financial opportunities.
• We’ve scaled revenue 10x and improved efficiency 5x over the past two years. Our revenue per employee now exceeds 2x the 90th percentile benchmark among startups. This is a venture-scale company that has started generating positive free cash flow early in its lifecycle, resulting in less dilution for our employees as we accelerate momentum without being dependent on venture funding to operate. We’re seeking exceptional individuals eager to help us scale another 10x and beyond.
• Kovo is backed by Inspired Capital and Homebrew, along with founders and leaders from Plaid, Cash App, Affirm, NerdWallet, Ramp, Column, Alloy, MoonPay, Uber, Etsy, LendingClub, Carbon Health, Grindr, and more.

About you

• Energized by scaling acquisition for a business focused on financial empowerment for millions of underserved individuals
• Comfortable in a high-intensity role and seeking an ambitious workload. We are looking for a marketer with a strong sense of ownership and willingness to deliver on tight deadlines. We expect this to take our marketers more than 50 hours a week.
• Proactively embrace and relentlessly solve complex problems without perfect instructions
• Prior experience (3-6 years) in performance marketing or user acquisition at a consumer startup (preferably consumer fintech) establishing and scaling paid advertising channels – specifically:
  • Running ads across most or all of the following platforms:
  • Social, Search, DSP, CTV, Podcast, etc
  • Web, App
  • Google, Apple, Meta, TikTok, etc
  • Editing videos and sourcing creative
  • Triangulating performance using multiple deterministic and probabilistic attribution methods coupled with incrementality tests
• Motivated to use AI, automation, and data tools in your day-to-day work to push the boundaries of what a single individual can do
• Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and works effectively with product, engineering, data science, design, and other cross-functional teams
• Thrive in a remote or hybrid work environment
• Experience or comfort operating under regulatory frameworks such as UDAAP, TCPA, CAN-SPAM, ECOA, FCRA
• Bonus: open to residing in Austin, TX and working in-person with the Austin-based marketing team (in-office schedule to be determined)
• Bonus: proficient with SQL or Python
• Bonus: engineering background or mindset

What you’ll do

• A little bit of everything! We are a small company, and you’ll be expected to pick up many different things
• Efficiently scale our customer acquisition
• Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value
• Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition
• Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners to continuously improve performance
• Establish foundational marketing processes and practices for scaling acquisition across existing and new channels

Why you might be excited about us

• Directly impact millions of underserved individuals’ ability to access credit
• Work with minimal bureaucracy, significant ownership, and have broad impact
• We don’t micromanage and will set you up to do your best work
• Work with a collaborative team
• Latitude and opportunities to learn and expand your skill set
• Work with a marketing tech stack that is constantly pushing the frontier of what is technically possible

Why you might not be excited about us

• We’re a small team; roles and responsibilities evolve quickly
• Priorities and projects shift as we learn and adapt
• We’re still building foundational systems and processes

Location of employment

How to apply?