Head of growth marketing dallas tx

Company details

Description of the offer

Own the full go-to-market engine at Callidus, the most advanced legal generative-AI platform. Build a category-leading brand, scale a product-led growth motion that’s already compounding >20 % MoM, and turn a thousand passionate lawyer-users into tens of thousands. Competitive cash + meaningful equity. High-intensity, outcome-obsessed culture. Dallas.

About Callidus

We are entering the golden era of AI. Over the next 5-10 years, breakthroughs will drive a completely new world. Callidus is on a mission to transform the $1T global legal market and we’re well on our way.

Callidus is the most advanced legal generative AI platform on the market today. We offer a uniquely powerful platform, enabling lawyers (as one example) to draft a full 30‑page legal brief in ~10 minutes—saving about a week of effort.

More than 1,000 paying lawyers rely on Callidus today, and ARR is growing >20% MoM, putting us in the top 1% of funded startups at this level. We’re ready to scale and are looking to triple the size of our team.

We work hard, ship fast, and win together. Why is this a great fit for a growth leader?

• Category-creating product. We fuse state-of-the-art Gen AI, a proprietary U.S. case-law corpus, and richly interactive workflows to let attorneys draft a 30-page, citation-perfect brief in ~10 minutes—work that normally burns a week of effort.
• Product-led traction. >1,000 paying lawyers; ARR compounding >20 % MoM; triple-digit Net Dollar Retention. Virtually zero formal GTM spend so far—your playground is green-field.
• Massive market. The global legal market tops $1T; Gen AI winners will own >$200 B of that in the next decade.
• “Prosumer” GTM. Our primary motion is PLG/prosumer, which depends heavily on our marketing engine. You will primarily be focused on this engine while we scale a more standard B2B engine separately.
• Ownership. You’ll own the marketing and growth function for the business, with potential to be elevated to CMO upon reaching Series B.

Requirements

Your Mission

Make Callidus the default AI operating system for litigators—first in the U.S., then worldwide. You will:

1. Design & own the full-funnel growth strategy. Paid & organic search, performance creative, lifecycle/email, community, influencer/creator, partner channels—instrumented end-to-end.
2. Scale product-led acquisition. Optimize trial → paid conversion, pricing/packaging tests, in-app virality loops, referral incentives, usage-based upsells, etc.
3. Craft resonant positioning. Translate deep technical magic into crisp value props for solos, small firms, and in-house teams; ship messaging tests weekly.
4. Build the brand. Thought-leadership content, podcast/webinar circuit, earned media, conference presence—establish Callidus as the voice of AI for Law.
5. Instrument for insight. Measure the business effectively with great analytics.
6. Build Content. Gain deep familiarity with our platform and frequently create content, both for existing and prospective customers.
7. Start Hands-On. For the first 6-12 months you will primarily be a doer and responsible for these functions yourself, with the support of outsourced PR, an agency, and 1 hire.
8. Recruit & lead. As we scale, hire and mentor a lean team of performance marketers, content creators, and growth engineers; manage agencies tactically.
9. Partner closely with founders. Surface market intel, shape roadmap, and iterate on PLG motion—speed is our moat.

What We’re Looking For

Core Requirements

• Experience scaling a PLG startup from early PMF to >$10M ARR.
• Hands-on mastery of most of the marketing functions.
• Great eye for branding and messaging.
• Clear, concise communication—low words : insights ratio.
• Excellent problem solving capabilities.
• Ability to commute to Dallas office ~4-5 days per week.

Passion & Dedication

• Genuine excitement for scaling a company and building a brand.
• Passion for AI and building category‑defining products.
• Fantastic work ethic & ability to take on a very demanding role (similar culture to xAI, Amazon, Figure, etc.).
• Understanding that this will be much more than a 9‑to‑5. The high effort is easy when you love what you do, the company you’re building, and the mission you’re fulfilling.

Nice‑to‑Haves

• Legal or LegalTech experience.
• AI industry experience.
• Rolodex that you trust.
• Comfort standing on stage evangelizing the future of AI + Law.

Interview Process (fast!)

1. 30 min chat with Head of Operations.
2. 45 min growth deep-dive with CEO.
3. 4-hour take-home project & 60-minute panel interview with leadership team.

We move very quickly for the right candidate.

Location

• US‑based required.
• Dallas, TX strongly preferred. Will also consider “unicorn candidates” in McKinney, TX, Austin, TX, and San Francisco, CA.

Benefits

Compensation

• Meaningful equity
• Comprehensive medical, dental, and vision coverage + Life Insurance
• PTO + company holidays

Why Join Callidus?

• Own the GTM foundation at the inflection point—your fingerprints will be on every revenue curve slide for years.
• Category leadership is open. Harvey & Co. focus on chatbots; we tackle the highest-value, technically hardest workflows.
• Explosive upside. Early equity + real traction + a $1 T market = asymmetric outcomes.
• Work with builders. No slide decks to “get alignment.” We test, learn, and ship—daily.
• Change how law is practiced. Marry cutting-edge AI with human expertise to raise the bar for justice.

Callidus is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

Location of employment

How to apply?