Growth Marketing Manager, Sales

Company details

Description of the offer

Role Summary

As a Growth Marketing Manager at Topline Pro, you’ll own our outbound marketing engine—building and optimizing systems that generate high-quality leads and convert prospects into customers. You’ll focus on campaign delivery, performance optimization, and cross-functional collaboration—working closely with Sales, RevOps, and Marketing to ensure aligned messaging and measurable outcomes. You’ll take an AI-first approach—solidifying what works today while unlocking new ways to scale personalization, automation, and efficiency across the email channel. This is a great opportunity for a dependable, execution-focused marketer ready to deepen their expertise in a fast-paced, high-growth environment.

⚡ What you’ll do

• Own and evolve our outbound marketing strategy—revamping infrastructure and building scalable, performance-driven programs.
• Lead execution of outbound email campaigns with experimentation frameworks and full-funnel performance tracking.
• Diagnose and fix funnel leaks using data-backed insights—supporting lead nurturing and conversion from first touch through close.
• Collaborate with Sales, RevOps, and Marketing to align on ICP, messaging, and campaign timing.
• Design systems and processes for scalable, automated outreach, improving the speed and quality of execution.
• Run always-on lead-nurturing programs—spanning outbound, retargeting, and remarketing—and partner on intersecting inbound efforts to unify our email engine.
• Leverage AI tools to personalize outreach at scale—using dynamic tokens, video demos, and automated content to boost reply rates and efficiency.

What we’re looking for

• 5+ years of total marketing experience, including 2+ in growth, lifecycle, or performance roles
• Demonstrated success running outbound email campaigns that drive pipeline results
• Experience setting up A/B tests and interpreting key performance metrics (e.g., open, click, reply, and meeting-booked rates)
• Hands-on experience with tools like LemList, Instantly, Apollo, or similar platforms.
• Comfortable working cross-functionally with Sales, RevOps, and Marketing to align strategy and measure impact.
• Excellent written communication skills and eye for strong outbound messaging
• Experience supporting a high-velocity sales team in a fast-paced startup environment.
• Bonus: Familiarity with email deliverability, enrichment tools (ex. Clay), or AI personalization
• Bonus: Familiarity with enrichment tools, AI personalization, and email domain health—including setting up new domains and ensuring high deliverability rates

Who you are

• A strong executor who brings structure and follow-through to fast-moving teams
• Curious, data-oriented, and eager to improve systems through iteration
• Comfortable navigating ambiguity and adjusting quickly to changing priorities
• Collaborative and eager to align with Sales, RevOps, and Marketing to drive measurable outcomes.
• A builder who improves not just the output, but the systems behind it, helping establish scalable practices for the team.
• Eager to apply AI creatively—whether through automated video creation, personalized email tokens, or scalable outbound plays that resonates.
• Excited to help shape Topline Pro’s outbound foundation and bring creative ideas to life through AI tools, automation, and experimentation.

Your First 90 Days

• Audit and assess current outbound campaigns and tools
• Launch 1–2 optimized outbound sequences with early performance wins
• Set up an A/B testing process and begin tracking key KPIs
• Recommend 1–2 campaign or funnel improvements with supporting data
• Establish a workflow rhythm with Sales and RevOps
• Launch at least one creative outbound play (e.g., video or AI-personalized outreach)
• Build strong working relationships across Sales, RevOps, and Marketing

Hiring Process

• Recruiter Screen (30 min): A chance to learn more about Topline Pro and tell us about your goals and background.
• Hiring Manager Screen (30 min): Meet with your potential manager to go deeper into your experience and approach.
• Case Study & Presentation (45 min): You’ll complete a short exercise to assess your ability to craft compelling sequences, lead campaign strategy, and collaborate cross-functionally to generate measurable impact.
• Onsite Interview (2 hours): Meet cross-functional stakeholders from Operations, Sales, and Marketing. We’ll focus on collaboration, ownership, and problem-solving.
• Cofounders Screen (1 hour): Speak with both of our cofounders to talk mission, motivation, and where we’re headed next.

What we offer

• Competitive cash compensation ($100k–$120K) and equity package
• In-office role based in Domino Park, Brooklyn (5 days/week)
• Full Medical, Dental, and Vision coverage
• Monthly wellness stipend
• 401(k) plan (non-matching)
• Unlimited vacation, 9 company holidays, 1 annual volunteer day
• New hardware and workspace enhancements
• A fun, supportive team and regular cameos from our office dogs, Caro and Alta

Our Values

• No Bullsh*t: We create meaningful results for our customers and drive growth for our team—ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.
• Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth—even when it doesn’t go as planned.
• One Team, One Dream: We tackle challenges together with creativity, and an open mind—always seeking solutions and embracing fresh ideas to win as a team.
• Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect—because great ideas come from everywhere.
• Be an Owner: We take responsibility for outcomes, act in the company’s best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact.
• Boom!: We take time to celebrate each other’s achievements, big and small—at work and in life—because shared success fuels lasting momentum. And we end all team meetings in a “Boom!”

About Topline Pro

We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.

Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 80+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.

We’re YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We’re in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear.

We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.

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