Digital Marketing Specialist (Remote, United States)

Industry & Sector: Technology services and B2B SaaS — growth-focused digital marketing team serving enterprise and mid-market customers. We run performance-driven acquisition, retention, and brand programs that scale across paid search, social, content, email, and analytics.

About The Opportunity

We are hiring a remote Digital Marketing Specialist to own end-to-end digital campaigns that drive qualified pipeline and measurable ROI. This role blends paid media, SEO, content amplification, email automation, and analytics to optimize the customer journey across acquisition and activation channels.

Role & Responsibilities

• Plan, launch, and optimize paid search and social campaigns across Google Ads, Meta, and LinkedIn to maximize leads and reduce cost-per-acquisition.
• Execute on-page and technical SEO tactics to increase organic visibility and support content marketing objectives.
• Build and manage lead-nurture flows and lifecycle campaigns using marketing automation to improve activation and retention metrics.
• Instrument and maintain analytics, tagging, and conversion tracking (GA4, GTM); produce weekly/monthly performance reports and actionable insights.
• Run A/B tests and landing page experiments to lift conversion rates and inform creative and messaging decisions.
• Collaborate with content, product, and sales teams to align campaign strategy with GTM priorities and revenue goals.

Skills & Qualifications

Must-Have

• Google Analytics 4
• Google Ads
• Search Engine Optimization
• Meta Ads Manager
• HubSpot
• Google Tag Manager

Preferred

• LinkedIn Ads
• Optimizely
• SQL

Benefits & Culture Highlights

• Fully remote, US-based role with flexible hours and asynchronous collaboration.
• Learning and development stipend plus paid access to industry certifications and tools.
• Autonomy on campaign strategy with regular mentorship from senior growth and product marketing leaders.

This role is optimized for high-performing digital marketers who deliver measurable growth through a mix of paid, organic, and automation-driven channels. Clear focus on analytics, experimentation, and scalable processes will help you make immediate impact.

Skills: sql,hubspot,google ads,google tag manager,search engine optimization,linkedin ads,optimizely