Graphic Designer / Content Creator

Graphic Designer / Content Creator

Company details

Description of the offer

Location: On-site – Holmdel, NJ (Local candidates only) Employment Type: Full-Time Reports To: Director of Marketing Company: Iconic Candy LLC Compensation & Benefits: $65,000 – $85,000 + Health Insurance

About Iconic Candy

At Iconic Candy, we don’t just make candy — we revive it. We specialize in bringing back the nostalgic favorites you grew up with, and reimagine them for a new generation. From Creme Savers to Retro Sours, Bubble Jug, Squeeze Pop, Ouch!, and more, we live at the intersection of newstalgia, bold flavor innovation, viral storytelling, and culture-first brand building.

We are a fast-growing, family-owned CPG brand with national distribution and a passionate, expanding fanbase. As we scale into our next chapter, we’re searching for a multi-talented creative who can bring bold ideas to life across retail, digital, and social platforms.

This role blends design, content creation, photography, videography, and digital creativity. You’ll bring our brands to life visually across retail displays, packaging concepts, social media, TikTok/Reels content, website assets, email marketing, and digital storytelling.

KEY RESPONSIBILITIES

1. Graphic Design (Retail + Digital)

• Design compelling visuals for packaging, retail displays, shelf talkers, endcaps, POS signage, trade show graphics, and sell sheets
• Create standout digital assets for social media, website banners, emails, ads, product launches, and brand campaigns
• Maintain and evolve the visual identities for each Iconic Candy brand
• Produce clean, production-ready files for print & digital vendors
• Ensure consistency across all consumer, retail, and B2B touchpoints

2. Content Creation (Photo + Video)

• Plan, shoot, and edit high-quality product photography (lifestyle, flat lay, in-use, seasonal)
• Film and edit short-form TikTok and Reels content aligned with current trends
• Style, light, and stage products for creative shoots
• Capture behind-the-scenes, UGC-style moments, and trend-led concepts
• Manage, organize, and archive a digital library of content assets

3. Social Media Creative Support

• Work with the Director of Marketing to execute content calendars
• Produce daily/weekly creative assets for TikTok, Instagram, Facebook, YouTube
• Assist with posting, scheduling, and optimizing content
• Brainstorm fresh, fun, and viral video ideas aligned with brand tone
• Support influencer & partnership content needs

4. Website & Digital (Retail + DTC)

• Assist with website design updates, page layout, and visual optimization on Shopify
• Create and update product images, 3D renders, and promotional banners
• Design digital assets for both DTC and B2B retail partner portals
• Ensure content is optimized for mobile and responsive formats
• Support creation of digital catalog pages and retailer marketing kits

QUALIFICATIONS

• 3–7 years experience in graphic design + content creation (CPG/food/bev a plus)
• Expert in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, Lightroom (After Effects a strong plus)
• Strong photography + videography skills, including lighting and editing
• Experience creating content for Instagram, TikTok, YouTube, and social-first formats
• Solid understanding of brand identity, layout, typography, color, and composition
• Familiarity with Shopify, Canva, Klaviyo, or similar tools is a plus
• Able to thrive in a fast-paced, creative, entrepreneurial environment
• Highly organized, detail-oriented, and able to manage multiple deadlines
• Must live within commuting distance of Holmdel, NJ and be available on-site daily
• Must provide a portfolio with relevant social, photo, video, and design work

HOW TO APPLY

Please submit: ✔ Your resume ✔ A link to your portfolio (or attached samples) ✔ A brief note explaining why you’re a great fit

Bonus: Include a mock Instagram post, TikTok concept, or short video idea for one of our brands.

 Email: info@iconiccandy.com  Hiring Manager: Jordan Wiesen Applications accepted on a rolling basis — apply early!

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