Digital Marketing Specialist – Email Marketing and Paid Media

Company details

Description of the offer

We are seeking a results-driven Digital Marketing Specialist to develop and execute
integrated email marketing and paid media campaigns. This role requires a blend of
creativity, analytical skills, and technical expertise to enhance customer engagement and
achieve business objectives.

Key Responsibilities

Email Marketing
• Campaign Development: Design and implement targeted email campaigns that
align with business goals and resonate with specific audience segments.
• Content Creation: Write compelling subject lines, body copy, and calls-to-action
(CTAs) to drive engagement and conversions.
• List Management: Segment and maintain clean, compliant email databases,
ensuring effective targeting and personalization.
• A/B Testing: Conduct tests on subject lines, content, and design to optimize open
and click-through rates.
• Performance Analysis: Monitor key metrics such as open rates, click-through rates,
and conversion rates; use insights to refine strategies.
• Collaboration: Work closely with other teams to ensure visual appeal and
alignment with brand guidelines.

Paid Media
• Campaign Strategy: Develop and execute paid media strategies across platforms
like Google Ads, Facebook Ads, and Instagram Ads to achieve specific marketing
objectives.
• Budget Management: Oversee advertising budgets, ensuring optimal spending
across campaigns to maximize return on investment (ROI).
• Ad Creation: Craft compelling ad copy and select appropriate visuals to capture
audience attention and drive conversions.
• Audience Targeting: Conduct in-depth keyword and audience research to ensure
ads reach the most relevant users.
• Performance Monitoring: Analyze campaign performance data, identifying trends
and insights to refine and enhance future efforts.
• Optimization: Continuously test and optimize campaigns to improve performance
metrics such as cost-per-click (CPC), click-through rate (CTR), and conversion rate.
• Collaboration: Coordinate with cross-functional teams to ensure cohesive
messaging and alignment with overall marketing strategies
Collaborate with cross functional team members to create content outputs on
behalf of the client

Required Qualifications
• Education: Bachelor’s degree in marketing, Communications, Business
Administration, or a related field.
• Experience: 2–5 years of experience in digital marketing, with a focus on email
marketing and paid media campaigns.
Technical Skills:
o Proficiency in email marketing platforms
o Experience with paid media platforms (e.g., Google Ads, Facebook Ads
Manager).
o Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights).
• Analytical Skills: Strong ability to interpret data and metrics to inform decision-
making and optimize campaigns.
• Communication Skills: Excellent written and verbal communication skills, with a
keen eye for detail.
• Project Management: Ability to manage multiple campaigns simultaneously and
meet deadlines.
• Reporting: Create report and tracker management of the performance

Location of employment

How to apply?