Web/Graphic Designer

Description of the offer

*Please read entire job description for application instructions. LinkedIn Quick Apply will not be considered.*

Overview:

We’re hiring a Web/Graphic Designer as a full-time position for Walker Strategy Co. This role will play a part in client-facing delivery as well as the business social channels, marketing initiatives, products and programs. The web/graphic designer is responsible for all aspects of design from layouts and wireframing to finished websites, website templates, graphics, illustrations, and presentations. This position is vital in 1) delivering compelling, strategic design for our website design clients, 2) providing easy-to-use, beautiful, and effective website templates to our customers, and 3) creating a cohesive brand experience for our prospects, students, and clients. With a focus on quality and accuracy, all designs are meant to increase customer satisfaction and retention.

The design (both graphic and web) should capture the attention of our target audience and be utilized internally to create a premium client experience and externally to deliver effective products and servcies to our clients. For this, you need to have great creative instincts and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, and love a fast paced environment, we encourage you to apply.

This position requires equal parts creativity and strategy. The Web/Graphic Designer will be a self-sufficient, driven team player who will be a contributor to the overall success and growth of our done-with-you and do-it-yourself offers.

This position is a full-time salaried position at $50k-$55k/year. This position is based virtually (work from home).

Who We Are:

Walker Strategy Co. exists to empower therapists—who have for too long been underworked and underpaid—to feel confident in the value they provide and to ultimately design a business that serves both their lives and the lives of their clients.

Our mission is to offer strategy-driven copy, design, and marketing coaching for solo & boutique group practices to effectively + authentically fill their private pay caseloads.

What We Do:

Walker Strategy Co. was founded in 2019 as a way to serve therapists & counselors seeking to grow their own private practices with practical, effective marketing strategies. At the heart of what we do is a belief that clinicians should feel in control of their marketing (and, in turn, their success).

We began by offering done-for-you website copywriting and design services. We’ve supported over 200 therapists 1:1 and our clients have experienced incredible success as a result of our work together.

Our DIY course, The Fill Your Practice Formula, has helped over 1,000 therapists start marketing themselves with confidence through 4 simple, easy-to-implement steps.

In our done-with-you marketing mentorship, Confident Copy, clinicians receive personalized support and feedback on their niche and website in order to attract private pay clients at a premium fee.

In 2022, we launched our Squarespace Website Templates, professionally designed templates specifically for solo and boutique group practices. These alleviate the design and tech difficulties that often keep therapists stuck, helping them launch beautiful, professional websites simply and quickly.

We also manage a lively Facebook Group of over 12,000 therapists.

Why Join Our Team:

FLEXIBLE, VIRTUAL SCHEDULE

The team at Walker Strategy Co. works hard in all areas of our lives, and we know how valuable a flexible schedule can be to allow us to do that. We work together, in our individual home office spaces, very closely via Slack, ClickUp and Zoom meetings. We maintain daily team business hours (and expect you to be online during that time), but allow for a flexible schedule outside of that time period.

CELEBRATION

One of our core values is “Celebrate Often.” We take the time to celebrate our own wins and those of our clients. Success is a big deal to us—not something we think “just happens,” and we acknowledge what it takes to make it happen. You’ll be joining a team that recognizes all your contributions, big and small.

A CAREER PATH

We’re always brainstorming and implementing new ideas that will best serve our clients. Although we’ll expect you to adhere to the roles, responsibilities and systems that enable Walker Strategy Co. to run smoothly, your creativity and initiative will always be welcome and rewarded. Once you’ve mastered the basics, there are plenty of ways you can move up and around within the company.

OTHER BENEFITS INCLUDE:

• 10 Paid Holidays
• Paid Time Off
• Paid Sick Days
• Monthly Healthcare Stipend

Qualifications:

• 2+ years of experience in website design
• Knowledge of layouts, graphic fundamentals, typography, print and web design
• CSS knowledge preferred
• Working knowledge of copywriting and how it influences website design
• Highly detail and process-oriented
• Excellent organizational skills, with the ability to prioritize workload of self and others
• Ability to quickly learn new technologies and tools
• Willing to problem solve and come up with creative solutions
• Strong analytical thinker, with great attention to detail with an emphasis on accuracy
• Ability to make good decisions amid ambiguity in a fast-paced environment with changing priorities
• Innovative and hungry for new challenges
• Desiring to cultivate relationships and community
• A creative thinker who can connect the dots so it doesn’t just look good, it actually converts
• Excellent organizational skills, with the ability to prioritize workload of self and others
• Excellent communication skills (written and verbal)
• Upbeat and fun with a positive team-oriented attitude
• Strong sense of responsibility and ability to complete tasks with minimal supervision
• Self-sufficient and internally motivated
• Friendly, service-minded disposition
• Value mental health, therapy, and supporting professionals in this industry

Required software knowledge:

Our company provides templates to business owners who do not consider themselves design or marketing experts. These templates are delivered using Squarespace and Canva, which are the primary design tools in all channels of our business.

• Canva (primary design tool)
• Squarespace (primary site builder)
• ClickFunnels (primary page builder)
• ClickUp (primary project management system, utilization required)
• Slack (primary team communication channel, utilization required)
• Zoom
• GSuite (Docs & Drive)
• Vimeo
• Zapier
• Dubsado (optional, will train)

Required web development knowledge:

• Front End Development
• HTML and Custom CSS
• UX/UI Experience

Some of your responsibilities include:

WEB DESIGN

• Learn and understand our company’s strategic framework for website design and apply it to client projects
• Participate in client kickoff meetings to capture vision, ask clarifying questions, and explore their brand message & aesthetic
• Ability to incorporate conversion copywriting and design best practices
• Deliver semi-custom and fully custom website design (including homepage, about page, specialty pages, FAQs, contact page) according to project contract and kickoff call outcomes
• Provide wireframing and site layout consultation in collaboration with Copywriter
• Design new website templates and offerings, from conception to delivery
• Incorporate revisions to design from CEO and/or client in a timely manner
• Proactively stay up-to-date with and seek out new website design trends

GRAPHIC DESIGN

• Oversee all internal and client design projects, from conception to delivery
• Examples include: blog, course materials, slide decks, lead magnets, email graphics, text-based logos, etc.
• Collaborate with leadership, marketing and operations—taking the lead on all design initiatives
• Design original pieces, including illustrations and infographics
• Maintain brand consistency throughout all projects
• Use strong eye for aesthetics and visual details to ensure the quality and accuracy of the final product
• Proactively seek out new design tools and techniques
• Stay up to date on current design trends that drive engagement and perform well on social and/or for sales
• Take feedback from management, leadership and clients/customers to adapt and improve products accordingly
• Collaborate across the organization to drive up standards of digital creativity

CUSTOMER EXPERIENCE & COMMUNICATION

• Enhance customer experience and improve client/student/member usability
• Provide feedback to customers/members as needed and troubleshooting issues as they arise
• Create tutorial, tip, tricks and walkthrough videos + upload to Vimeo
• Present ideas for more usability changes to templates, website, UX/UI for products and programs
• Participating client-facing calls to gather feedback and provide tutorials when necessary

TECH ASSISTANT & SITE MAINTENANCE

• Manage the Company website and all relevant design changes, content additions, and modifications as directed by CEO and Copywriter
• Maintain all WSC-owned sites, pages, course portals and membership dashboards
• QA/QC all new and existing landing pages/sites prior to sending for approval

COMMUNICATION

• Check in with team about upcoming deliverables/deadlines daily
• Work in tandem with CEO, Internal Operations Lead, and Copywriter
• Attend weekly team meeting and report/update on all upcoming projects and deadlines (11:00-11:30am CT)

DOCUMENT PROCESSES & UTILIZING EXISTING SYSTEMS

• Create and adapt workflows in order to maximize efficiency and productivity
• Document any and all processes/workflows. This may include: checklists, Vimeo walkthrough videos, processes, time management, saving, editing or creating new files, etc.
• Utilize existing processes, systems and project management tools including ClickUp and Slack
• Respond within a reasonable time during ordinary working hours to Slack messages, ClickUp notifications, emails, and other messages pertaining to the scope of work.

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HOW TO APPLY

Please fill out the typeform linked here: https://annawalker851742.typeform.com/to/M4fOLLJ6.

NOTE: Only applications received via the typeform above will be considered.

How to apply?