VP Marketing
Remote (UK) | Executive Leadership Team
We’re partnering with a growing B2B SaaS company entering a pivotal stage of its growth journey.
The business has built a strong market position, a loyal customer base and a highly successful acquisition engine through the Microsoft ecosystem. With ambitions to scale significantly over the coming years, they’re now looking for a VP Marketing to help drive the next phase of expansion.
This is not a traditional marketing leadership role.
The company is looking for someone who understands how AI is fundamentally changing software markets, buyer behaviour and go-to-market strategy. Someone who can leverage AI as a force multiplier across marketing, challenge conventional thinking and help build a modern, scalable growth engine.
The Opportunity
Today, a significant proportion of growth comes through Microsoft channels and marketplace-driven acquisition. The challenge is not awareness; it’s creating stronger differentiation, expanding acquisition channels and ensuring the business continues to win in an increasingly crowded and AI-driven market.
Reporting directly to the CEO, you’ll own the marketing function and play a key role in shaping company strategy, positioning and growth.
You’ll be responsible for identifying where the business has the strongest right-to-win, refining market positioning, strengthening messaging and building predictable pipeline generation across multiple channels.
This role combines executive-level strategic ownership with hands-on execution.
The Role
- Lead the marketing function and manage a distributed international team
- Own marketing strategy, positioning, messaging and growth initiatives
- Conduct a full audit of existing marketing performance, channels and investments
- Build a scalable growth strategy aligned to company objectives
- Diversify acquisition beyond Microsoft ecosystem and marketplace channels
- Refine ICPs, customer segmentation and go-to-market priorities
- Own product marketing, competitive positioning and category differentiation
- Partner closely with Sales, Product and Customer Success to drive revenue growth
- Manage agency relationships and external marketing partners
- Own and optimise a significant paid media budget
- Use AI to improve content creation, campaign execution, analysis, research and operational efficiency
- Build repeatable AI-driven marketing workflows and operating processes
- Establish clear reporting around pipeline contribution, CAC, ROI and growth performance
- Create compelling content, narratives and messaging that resonate with enterprise buyers
What We’re Looking For
- Proven experience leading marketing within a start-up/scale-up B2B SaaS business
- Track record helping scale software companies through periods of rapid growth
- Strong product marketing and positioning expertise
- Experience refining ICPs, messaging and go-to-market strategy
- Deep understanding of AI disruption within software markets
- Hands-on experience using AI tools such as ChatGPT, Claude and emerging AI platforms as part of daily workflows
- Ability to build AI-powered marketing systems rather than simply use AI for content generation
- Strong understanding of enterprise buying journeys and complex B2B sales cycles
- Experience working within large software ecosystems, ideally Microsoft
- Excellent copywriting and content development capabilities
- Strong commercial acumen and data-driven decision making
- High agency, entrepreneurial mindset and willingness to challenge assumptions
- Comfortable operating strategically whilst remaining close to execution
Why Join?
- Executive leadership role reporting directly to the CEO
- Opportunity to influence company strategy beyond marketing
- Own the next phase of growth for an established SaaS business
- Significant autonomy, visibility and decision-making authority
- Shape how AI is embedded across the company’s entire go-to-market motion
- Work with a business targeting substantial growth over the coming years
- Build a modern AI-first marketing organisation from the ground up
