Job Overview & Description

Ten Digital is a fast-scaling US-based DTC ecommerce company operating brands: human health & longevity supplements, pet supplements, premium licensed entertainment IP wooden puzzles & craft kits. We are performance-obsessed, data-driven, and targeting aggressive growth toward $100M+ in revenue. TikTok Shop is a key pillar of our next growth phase.

About the Role

This is not a strategy role. We need an executor. You will own TikTok Shop operations end-to-end: setup, product listing optimization, affiliate/creator recruitment, UGC coordination, Spark Ads, and performance reporting. You will work directly with the CMO and our Team to turn TikTok into a reliable, scalable revenue channel.

Responsibilities

Shop Setup & Launch

Set up and configure TikTok Shops for brands
Integrate TikTok Shop with Shopify for seamless inventory and order management
Handle product listing creation with full SEO + CRO optimization (titles, descriptions, images, keywords)
Manage product approval processes including any restricted-category navigation for supplement SKUs
Configure shipping, returns, and fulfillment settings in coordination with ops team

Affiliate & Creator Program

Recruit and onboard TikTok creators and affiliates for all three brands via the TikTok Shop affiliate marketplace
Build and manage a creator pipeline with ongoing outreach, briefing, and relationship management
Coordinate UGC content strategy — brief creators, review content, and track performance by creator
Identify top-performing creators and scale commission structures accordingly
Monitor creator CVR, GMV attribution, and optimize affiliate mix

Performance & Paid Media

Launch and manage Spark Ads to amplify top-performing organic and UGC content
Monitor and optimize GMV TikTok Shop campaigns
Coordinate with internal video editors (Rana, Keith) on ad creative briefs and iterations

Ongoing Management & Reporting

Own weekly performance reporting: GMV, affiliate revenue, creator metrics
Monitor shop health, seller ratings, and compliance — proactively resolve any policy issues or appeals
Stay current on TikTok Shop algorithm changes, new features, and category policies
Identify new product opportunities and surface winning SKUs for each brand

Qualifications

2+ years managing TikTok Shop(s) with verifiable GMV results (US market strongly preferred)
Demonstrated experience scaling a brand from $0 to consistent monthly TikTok Shop revenue
Hands-on affiliate/creator recruitment and management — not just oversight
TikTok Shop product listing optimization: SEO, image CRO, keyword strategy
Shopify + TikTok Shop integration experience
Spark Ads setup and optimization

Required Skills

Experience in health, wellness, beauty, or pet supplement categories on TikTok Shop
Familiarity with restricted/regulated product categories and approval workflows
Experience managing multiple shops or brands simultaneously
Working knowledge of TikTok Shop analytics, CTR/CVR benchmarks, and attribution
AI-native workflows — using AI tools to accelerate creator sourcing, creative briefs, or listing optimization

Preferred Skills

You are an operator, not a consultant — you build and run things hands-on
Highly organized with strong attention to detail across multiple brand workstreams
Clear and proactive communicator — weekly updates, no hand-holding required
Results-driven: you track GMV, ROAS, and CAC, not just activity metrics
Comfortable working in a fast-paced, async-first remote environment

Pay range and compensation package

Competitive base compensation with performance bonuses tied to GMV milestones and ROAS targets. Ownership across distinct brands with creative and strategic latitude. Opportunity to grow into a Head of Social Commerce role as TikTok revenue scales. A team that moves fast, tests constantly, and rewards results.