Social Media Manager

Dataprana is a US digital infrastructure company headquartered in Miami, FL, specializing in data center development. With a 500 MW energized site pipeline across multiple US states and an ambitious goal of 5 GW by 2030, we build mid-scale data centers optimized for speed-to-market deployment — faster and leaner than traditional developers. Our focus: land and power acquisition, permitting, and rapid energization to meet explosive AI/GPUaaS demand.

About the Role

As Social Media Manager, you will own Dataprana’s end-to-end social media output across all digital channels. This is a hands-on, creative role that blends strategy with execution — ideal for someone who enjoys crafting engaging stories, designing impactful visuals, building automated workflows, and translating complex industry topics into compelling content for a professional audience.

You will work alongside the Director of Marketing and Communications, shaping how Dataprana communicates across LinkedIn, X (Twitter), Facebook, and YouTube — connecting the company with industry leaders, prospective clients, and partners as we race toward our 5 GW by 2030 pipeline goal.

Key Responsibilities

Content & Channel Management

• Content Calendar: Own and maintain a detailed multi-channel content calendar. Ideate, draft, schedule, and publish high-quality content across all Dataprana social platforms.
• Visual Production: Produce accompanying visuals — infographics, short-form videos, and social graphics. Shoot and edit content that reflects Dataprana’s brand voice.
• Content Repurposing: Transform long-form assets (blogs, reports, announcements) into platform-optimized, bite-sized content for each channel.
• AI & Automation: Identify, implement, and continuously optimize AI-powered and automation tools across the social workflow — from ideation and scheduling to analytics and competitor tracking.
• Trend Monitoring: Monitor platform trends and competitor activity; share actionable insights with the marketing team.

Paid Advertising & Campaign Management

• Campaign Execution: Plan, create, and manage paid social campaigns on LinkedIn, Facebook/Meta Business Suite, and X. Produce ad creatives — graphics, short videos, and copy — aligned to brand and campaign objectives.
• Audience & Targeting: Develop and optimize targeting strategies, including demographic, behavioral, and retargeting segments.
• Performance Reporting: Monitor campaign metrics daily; prepare performance reports with insights and recommendations. Identify high-performing organic content to boost.
• Lead Generation: Collaborate with Business Development and Marketing to align paid efforts with brand strategy and lead acquisition goals, scaling from 20–30 leads/month at 3 months to 40–60 leads/month by year-end.

Community & Cross-Functional Coordination

• Community Engagement: Lead online community engagement across platforms, to build brand loyalty and awareness.
• Asset Management: Maintain a shared library of creative assets, templates, and content materials. Track key performance metrics and surface insights for optimization.
• Cross-Functional Collaboration: Partner with teams and individuals across departments to gather content requirements, success stories, and campaign objectives.

What You’ll Need to Succeed

Must-haves

• Experience: 3+ years in social media management, with a demonstrated track record of growing accounts and driving measurable results.
• Creative Production: Proficiency in Adobe Suite (Photoshop, Illustrator, Premiere Pro). Experience with design tools such as Canva. We are looking for someone who can leverage in-depth design tools — we love Canva, but Canva proficiency alone isn’t sufficient for this role. Comfortable both in front of and behind the camera.
• Paid Media on LinkedIn: Hands-on experience planning, posting, and managing paid ad campaigns on LinkedIn, including ad account setup, audience targeting, and performance analysis.
• Writing & Communication: Exceptional writing and editing skills in English, with a strong command of tone, clarity, and accuracy for professional audiences.
• Organization: Strong project management skills; ability to handle multiple workstreams in a fast-paced environment.
• Industry Curiosity: Willingness to learn the data center, AI infrastructure, and energy space in order to craft meaningful, strategic content.

Nice-to-haves

• Industry Knowledge: Prior experience in — or exposure to — the data center, AI infrastructure, and energy space is a big plus.
• Meta Business Suite: Proficiency managing paid and organic social through Meta Business Suite (and/or X).
• AI & Automation Fluency: Demonstrated proficiency with AI-powered tools and automation platforms to improve or create workflows. Experience with Asana or similar project management tools is also a plus.

Who You Are

• You’re a creative at heart — someone who genuinely enjoys bringing ideas to life through enticing visuals, storytelling, and social engagement. You take pride in creating content that not only looks great, but also connects with audiences and drives results.

Location & Work Environment

• Location: Remote — US-based candidates only.
• Travel: Some travel may be required for content creation, events, or team coordination.

Compensation

• Base: $65,000–$75,000 USD annually (DOE) + Bonus
• PTO: Unlimited PTO, subject to Company policy
• Holidays: 6 paid US holidays
• Professional Development: 50% reimbursement for approved professional training