Senior Growth & Lead Generation Manager

We are not your local electricity provider around the corner. We are a global EnerTech company that is set to revolutionize the energy market. Our goal is nothing less than making the energy the world needs 100% sustainable. Global, agile, and future-focused, we are transforming the energy market for the better through new technology.

Our green electricity tariffs are just the foundation. Since 2022, we have been installing complete heat pump solutions with our own in-house specialists. We are also actively working on the widespread rollout of smart meters, e-mobility solutions, and our own electricity generation from wind and solar energy.

But we can’t do it alone — we need you! Join our team and challenge the status quo. With energy that’s good for the planet and good for your karma. 💚 Find your dream job now and become part of the energy revolution at Octopus Energy Germany.

We sell heat pumps at scale — but we currently buy our demand. We rely on third-party leads that are simultaneously shared with our competitors, forcing our sales team to call faster than everyone else. It’s expensive, and it’s outside our control.

You will build our own channel: our own demand, our own customer journeys, our own numbers — the complete marketing funnel from initial interest through to appointment booking for our Services business. You’ll have your own substantial performance marketing budget and a brand that is already strong in electricity but still has significant room to establish itself in the heat pump market.

Your key performance metric is the cost of acquiring a sold installation. This is close to a greenfield opportunity: you’ll build from zero to one, test quickly, and create things yourself.

Your Responsibilities

• Build our own demand-generation channel and take full ownership of the Services funnel — from the first touchpoint through to handing qualified appointments over to Sales, including tracking and performance metrics — helping us eliminate our dependence on purchased third-party leads.
• Develop lead-generation mechanisms such as subsidy, energy-independence, and cost-savings calculators, and build landing pages and funnel journeys optimized for conversion.
• Develop lead-nurturing journeys and identify cross-marketing opportunities across our existing customer base in electricity, smart meters, and e-mobility.
• Plan out-of-home and offline campaigns aligned with our regional installation capacity and build our visibility within AI-powered search systems (GEO/AEO).
• Own tracking, attribution, and funnel reporting from the initial impression through to the completed installation.
• Use AI across creative production, campaign management, and analysis.
• Independently manage agencies, coordinate contributions from Product, Sales, and Customer Service, and build bridges with other business areas.
• Own your performance marketing budget and position Octopus as a highly visible player in the heat pump market.

Your Profile

• 10+ years of relevant professional experience: You have at least 10 years of experience in data-driven Performance & Growth Marketing, including several years in a leadership role (Senior, Lead, or Head) with demonstrated P&L or budget responsibility.
• Deep B2C high-ticket expertise: You have extensive experience scaling B2C direct-response lead funnels for high-value products that require significant customer consideration — such as renewable energy, home improvement, FinTech, InsurTech, or real estate — with ticket sizes above €10,000.
• Understanding of purchasing decisions and consumer psychology: You know how to engage B2C customers making investments they may consider for months, and you can translate that understanding into highly converting funnels.
• Proven B2C success: You have independently developed and executed marketing strategies with concrete pipeline and revenue results that you can explain in detail.
• Hands-on execution: Despite your extensive experience, you are comfortable working directly inside advertising accounts such as Meta and Google, setting up A/B tests, optimizing conversion calculators, and building automations. At least 50% of the role involves hands-on execution.
• Full-funnel pipeline development: You see Sales and Marketing as one interconnected function. You know how to build a compelling story and move prospects through every stage of the funnel until they generate real revenue.
• Technical expertise and strong analytical skills: You can independently implement tracking and measurement systems, build data pipelines, and manage your own analytics.
• Stakeholder management and collaboration: You know how to get people behind your ideas, coordinate contributions from Product, Sales, Customer Service, and external agencies, take responsibility for their output, and build strategic bridges with related areas such as Retail, Smart Meter, and E-Mobility.
• Product thinking and execution speed: You clearly identify what is missing and iterate quickly and pragmatically, even when working within incomplete or evolving frameworks.

Your Benefits

✅ Discounts & Financial Benefits

• Stock options in Octopus Energy Group Ltd.
• Monthly public transportation allowance.
• Monthly lunch allowance.
• Discounted bicycle leasing.
• Company pension plan.
• Sustainable mobility through our electric vehicle leasing program.

✅ Family

• Advice and childcare support through HeyNanny.
• Monthly childcare allowance.
• Parental allowance bonus: We supplement your parental allowance for three months so you can enjoy your parental leave with greater financial peace of mind.

✅ Sports & Health

• Contributions toward fitness programs through Wellpass.
• Support for your mental well-being through our partner Open Up.

✅ Learning & Development

• Attractive professional development and career advancement opportunities.
• Free language courses through Busuu.

✅ Extra Goodies

• A birthday voucher.

Ready to revolutionize the energy market with us? Applying is easy and takes just a few steps. We look forward to hearing from you!

Does this role sound exciting, but you’re not sure whether you meet 100% of the requirements? Please don’t hesitate to apply anyway!

P.S. Octopuses come in all colors, shapes, and sizes. We welcome employees of every gender, age, sexual identity, background, religion, worldview, and ability. For us, only one thing matters: that you’re a great fit for our team and passionate about making a difference.

Where necessary, we sometimes use AI tools to help with parts of our hiring process, such as reviewing applications or assessing responses.

We’re lucky to receive a huge amount of interest, so these tools help our recruiters manage that volume — not replace them. Ultimately, every hiring decision, including whether to progress your application, is always made by a real person on our Talent team.

If you’d like to know more about how we use your data, you can reach out to us via email. We’re happy to help!