Job Overview & Description

Niceway India is a growing manufacturer of animal feed supplements and veterinary additives, providing innovative nutritional and wellness solutions for Poultry, Cattle, Equine, Swine, Aquaculture and Companion Animals. With experience in the animal nutrition and veterinary supplement industry, we manufacture products in multiple forms, including liquids, powders, granules and boluses.

We are focused on building a strong presence across domestic and international markets and are actively expanding our reach through e-commerce and exports. As our digital business continues to grow, we are looking for a skilled, proactive and results-oriented SEO, E-Commerce & AI Search Optimization Specialist who can help strengthen the online visibility of Niceway India and its products across search engines, e-commerce channels and emerging AI-powered search platforms.

Job Title

SEO, E-Commerce & AI Search Optimization Specialist

Job Roles & Responsibilities

Develop and implement comprehensive SEO strategies to improve Niceway India’s rankings and visibility on Google and other major search engines.
Conduct detailed keyword research, competitor analysis and search trend research relevant to animal feed supplements, veterinary products and our key product categories.
Optimize Niceway India’s Shopify website, including product pages, collection pages, blogs, landing pages and other website content.
Optimize meta titles, meta descriptions, URLs, headings, product descriptions, image alt text, internal linking and other on-page SEO elements.
Implement structured data and schema markup to improve search engine understanding and visibility of products and website content.
Conduct regular technical SEO audits and identify issues related to crawling, indexing, page speed, mobile optimization, duplicate content and overall website performance.
Develop and implement strategies to improve the visibility of Niceway India and its products across AI-powered search and recommendation platforms through AI Search Optimization and Generative Engine Optimization (GEO).
Work towards improving the likelihood of Niceway India and its products being discovered, referenced and recommended for relevant queries on popular AI platforms.
Develop content strategies that support both traditional search engine rankings and AI-powered search visibility.
Create and execute SEO strategies focused on increasing e-commerce traffic, product visibility, conversions and online sales.
Develop international SEO strategies to improve visibility in targeted overseas markets and generate relevant export enquiries.
Manage and optimize Niceway India’s Google Business Profile to improve local search visibility, brand credibility and customer engagement.
Plan and implement ethical off-page SEO and backlink-building strategies to improve domain authority and organic search performance.
Identify new ranking opportunities for products, product categories, industry-related keywords and export-focused search terms.
Monitor competitors and analyse their SEO and digital strategies to identify opportunities for Niceway India.
Track keyword rankings, organic traffic, conversions, enquiries and other important performance metrics using Google Search Console, Google Analytics and relevant SEO tools.
Prepare regular performance reports and recommend strategies based on measurable results.
Stay updated with changes in Google algorithms, SEO best practices, e-commerce SEO, international SEO, AI-powered search and Generative Engine Optimization (GEO).

Required Skills

Strong understanding of On-Page, Off-Page and Technical SEO.
Proven ability to conduct effective keyword research and competitor analysis.
Experience with Shopify SEO and e-commerce website optimization.
Knowledge of Google Search Console and Google Analytics.
Experience in optimizing and managing Google Business Profile.
Understanding of schema markup, structured data, internal linking and website architecture.
Knowledge of backlink building and ethical link acquisition strategies.
Understanding of international SEO and strategies for targeting customers in overseas markets.
Knowledge of content optimization for product pages, collection pages, blogs and landing pages.
Familiarity with AI Search Optimization, Generative Engine Optimization (GEO) and emerging AI-powered search platforms.
Strong analytical skills and the ability to measure SEO performance and identify growth opportunities.
Ability to independently plan, execute and improve SEO strategies.
Good written English and content optimization skills.
Knowledge of e-commerce SEO and conversion-focused optimization will be an advantage.