Company Description
PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, and OpenAI Ads. The platform lets marketing teams manage campaigns, tracking, and reporting through natural-language conversations via ChatGPT, Claude, Gemini, or the PaidSync dashboard, without learning a new tool. PaidSync connects key analytics and measurement solutions, including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, to streamline targeting and performance reporting. All changes are drafted for user review and require explicit approval, ensuring transparency and control. Built and led by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description
The PPC Specialist role at PaidSync.ai is a full-time remote position focused on planning, executing, and optimizing paid media campaigns across multiple digital channels. The specialist will configure and refine PPC strategies, manage budgets, conduct keyword and audience research, and optimize bidding to drive measurable ROI. Day-to-day responsibilities include setting up and monitoring campaigns, reviewing performance dashboards and reports, identifying opportunities to reduce wasted ad spend, and coordinating conversion tracking and tagging with the measurement stack. The role involves collaborating with internal stakeholders to understand business goals, translating them into campaign structures and messaging, and using PaidSync’s AI-driven tools to implement and test changes across platforms. The PPC Specialist will also document learnings, share insights, and contribute to best practices that enhance campaign performance and process efficiency.
Qualifications
- Strong foundation in Digital Marketing and Online Marketing, with experience managing PPC campaigns across major ad platforms.
- Proficiency in Social Media Marketing, particularly on channels such as Meta, LinkedIn, TikTok, and other paid social environments.
- Hands-on experience with Web Analytics, including interpreting data from tools like Google Analytics 4 and using insights to optimize campaigns.
- Effective Communication skills, including the ability to present performance findings and recommendations to technical and non-technical stakeholders.
- Experience with conversion tracking, tag management, and attribution (e.g., Google Tag Manager, Google Search Console, Merchant Center) is highly beneficial.
- Comfort working with AI-driven or automated marketing tools, and ability to translate business objectives into clear, testable campaign instructions.
- Strong analytical and problem-solving abilities, attention to detail, and a data-informed approach to decision-making.
- Ability to work independently in a remote environment, manage multiple campaigns and deadlines, and maintain organized documentation.
- Prior experience in performance marketing agencies, SaaS, or high-growth digital
