Junior Landing Page Strategist

Bottomless Labs is a landing page and optimization agency helping 7–9 figure DTC and eCommerce brands scale profitably after the click.

We work with brands like Ridge, Plunge, and Laura Geller, combining Meta advertising, landing page strategy, and CRO to improve the full post-click experience.

The Role

We’re looking for a Junior Landing Page Strategist to support our senior strategy team across multiple high-growth DTC and eCommerce brands.

You’ll work closely with a Senior Landing Page Strategist to understand what’s working in a brand’s Meta account and help turn those insights into better website experiences.

You’ll support the development of listicles, sales pages, advertorials, PDP hybrids, offer pages, and other eCommerce funnels, while learning how to use CRO principles and customer behavior data to improve them over time.

You’ll dig into ads, landing pages, competitors, heatmaps, scroll depth, engagement, and conversion data to help identify opportunities, develop hypotheses, and inform what we build or test next.

This is a great role for someone who already understands the fundamentals of DTC marketing and wants to become highly skilled in landing page strategy, paid social, and CRO.

What You’ll Do

• Support Senior Strategists with landing page strategy and optimization across DTC and eCommerce brands
• Analyze Meta ad accounts to identify winning ads, hooks, angles, audiences, offers, and creative patterns
• Research competitors, customer reviews, and the broader market to uncover messaging and positioning opportunities
• Help translate successful advertising concepts into landing page ideas and post-click experiences
• Develop landing page concepts and strategic briefs for design and copy, with guidance from Senior Strategists
• Analyze existing landing pages to identify friction, objections, and conversion opportunities
• Review heatmaps, scroll depth, engagement, drop-off, and other behavioral data
• Track performance across metrics like CVR, CPA, AOV, RPV, engagement, and drop-off
• Support A/B testing and optimization efforts using tools like Intelligems, GA4, Microsoft Clarity, and Heatmap.com
• Participate in client calls and help keep strategy, deliverables, and next steps organized

What You Bring

• 1–2+ years of experience in DTC, eCommerce, paid social, creative strategy, or a CRO related role
• A foundational understanding of Meta advertising and eCommerce customer acquisition
• Familiarity with concepts like hooks, angles, offers, audiences, and creative performance
• Strong interest in landing pages/CRO, customer psychology, and conversion optimization
• Ability to look at ads, websites, competitors, and data and identify patterns or opportunities
• Strong written communication and HIGH attention to detail
• Ability to take feedback, learn quickly, and apply what you’ve learned to future work
• HIGHLY organized and comfortable managing multiple projects at once
• Proactive mindset: you don’t just wait for the next task, you look for questions to ask, problems to flag, and opportunities to investigate

You May Be a Great Fit If…

• You’re a Paid Media Buyer or Performance Marketer with strong Meta experience who wants to expand into landing pages and CRO
• You’re a Creative Strategist who understands ad hooks, angles, offers, and ad performance and wants to work more closely on the post-click experience
• You’re a Junior CRO or eCommerce Strategist who wants more exposure to paid social and creative strategy
• You’ve worked at a DTC brand or agency and want to develop a deeper understanding of what happens after the click
• You’re analytical and curious, but also understand that good marketing requires understanding customers, messaging, and creative

Bonus Points

• Experience working inside Meta Ads Manager
• Experience with GA4, Microsoft Clarity, Heatmap.com, Hotjar, or similar tools
• Familiarity with Intelligems or A/B testing
• Familiarity with Shopify, Figma, or Replo
• Experience writing creative briefs, landing page briefs, or CRO recommendations
• Experience with offer strategy, pricing, bundling, or subscriptions
• CXL coursework or other CRO training

Compensation Range: $55K – $70k

This is a remote role, with the option to work from our New York City office for those who are local and prefer an in-office environment.

Bottomless Labs is an equal opportunity employer. We welcome candidates from all backgrounds and experiences.