OrchcastAI is an AI-powered content and brand management platform built for marketing agencies and in-house marketing teams.
Our platform helps businesses create, review, approve and publish content while maintaining a consistent brand voice across different channels.
We are looking for a hands-on Growth Marketing Specialist who can increase OrchcastAI’s visibility, generate qualified B2B leads and turn marketing activity into measurable business results.
Key Responsibilities:
Paid Advertising and Customer Acquisition
* Plan, launch and optimize paid advertising campaigns across Google Ads, YouTube, LinkedIn, Facebook, Instagram and other relevant social-media platforms.
* Explore advertising and brand-discovery opportunities through ChatGPT and other AI platforms where available and appropriate.
* Build campaigns for brand awareness, website traffic, demo bookings, free trials and paid customer acquisition.
* Create audience segments, campaign structures, advertising copy, creative briefs and landing-page strategies.
* Manage retargeting campaigns for website visitors, engaged users and prospects who have not completed registration.
* Continuously test audiences, messaging, keywords, creatives, offers and calls to action.
* Monitor spending carefully and improve cost per click, cost per lead, conversion rate and customer-acquisition cost.
* Stop or adjust underperforming campaigns quickly and redirect the budget toward stronger opportunities.
SEO and Google Presence
* Develop and execute an SEO strategy to improve OrchcastAI’s visibility in Canadian and US Google search results.
* Conduct keyword research focused on B2B SaaS, AI marketing, content management, brand voice and marketing agencies.
* Optimize website pages, headings, metadata, internal links, images and content for search engines.
* Work with developers to identify and resolve technical SEO problems.
* Build high-quality backlinks through partnerships, directories, guest articles, digital PR, industry publications and relevant communities.
* Avoid spammy, purchased or low-quality backlinks that could damage the website’s reputation.
* Improve OrchcastAI’s visibility in traditional search engines and AI-generated search results.
* Monitor keyword rankings, organic traffic, indexed pages, backlinks and search conversions.
Social-Media Growth
* Build and manage OrchcastAI’s presence across LinkedIn, YouTube, Facebook, Instagram and other platforms relevant to B2B buyers.
* Create and execute a consistent content calendar aligned with product launches, customer problems and sales goals.
* Develop platform-specific posts, videos, advertisements, case studies, product demonstrations and educational content.
* Grow a relevant audience of business owners, marketing professionals and agency decision-makers.
* Engage with prospects, industry conversations and potential partners instead of only publishing content.
* Repurpose strong content across multiple platforms while adapting it to each platform’s audience and format.
* Track which content produces website visits, leads, demonstrations and registrations.
Content and Conversion Optimization
* Create or coordinate high-quality landing pages, articles, advertising copy, lead magnets and campaign assets.
* Ensure that all content communicates OrchcastAI’s value clearly and consistently.
* Improve landing-page messaging, layout, offers and calls to action through structured testing.
* Work closely with sales and product teams to turn customer questions and objections into useful marketing content.
* Maintain strong attention to detail across spelling, links, tracking codes, campaign settings, budgets and brand presentation.
Analytics and Reporting
* Configure and manage Google Analytics, Google Search Console, Google Tag Manager, advertising pixels and conversion tracking.
* Ensure that all campaigns and lead sources are accurately tracked from the first click through registration or purchase.
* Prepare weekly reports showing advertising spend, reach, traffic, leads, qualified opportunities, demo bookings, conversions and revenue contribution.
* Explain what worked, what did not work and what will be changed next.
* Use data to make decisions instead of relying only on impressions, likes or follower counts.
* Take responsibility for achieving agreed monthly growth and lead-generation targets.
Ownership and Execution
* Work as a self-starter who identifies opportunities and takes action without waiting for daily instructions.
* Develop clear marketing plans with timelines, priorities, budgets and measurable goals.
* Execute plans with urgency, persistence and strong attention to detail.
* Be assertive in moving approved plans forward and overcoming execution delays.
* Stay focused on measurable results and take ownership when performance is below target.
* Proactively test new channels, messages and strategies while protecting the company’s budget and reputation.
* Communicate potential concerns or blockers early and recommend practical solutions.
* Maintain a strong focus on generating qualified traffic, leads, demonstrations and paying customers—not simply completing marketing activities.
Candidate Requirements
- 5–8 years of hands-on experience in growth marketing or digital marketing.
- Proven experience marketing a B2B SaaS, AI, MarTech or technology product.
- Practical experience with Google Ads, LinkedIn Ads and Meta Ads.
- Strong knowledge of SEO, keyword research and ethical backlink development.
- Experience growing professional social-media channels, particularly LinkedIn.
- Working knowledge of Google Analytics, Search Console, Tag Manager and conversion tracking.
- Ability to create compelling B2B marketing copy and campaign concepts.
- Excellent written and spoken English.
- Experience targeting Canadian or North American customers is strongly preferred.
- Ability to overlap with Vancouver business hours for meetings and collaboration.
The Type of Person We Need
- A genuine self-starter who can identify opportunities and act without waiting for daily instructions.
- Highly detail-oriented, especially when managing budgets, links, tracking, targeting and brand presentation.
- Goal-focused and accountable for measurable outcomes.
- Persistent and assertive about moving approved plans forward.
- Comfortable working in a fast-moving early-stage company.
- Able to prioritize, execute and improve campaigns quickly.
- Willing to take ownership when results are below target and present a practical recovery plan.
- Focused on qualified leads, demonstrations, registrations and revenue—not simply completing activities.
How to Apply
Please apply through LinkedIn and include:
- Your resume
- Examples of B2B SaaS campaigns you personally managed
- Google Ads or social-advertising results, including cost per lead
- SEO ranking or organic-traffic results
- Examples of backlinks you secured
- A brief explanation of how you would build OrchcastAI’s presence in Canada during your first 30 days
Please do not apply if your experience is limited to posting on social media without responsibility for SEO, paid advertising, analytics and lead generation.
