Digital Marketing Manager

Alorica is a leading global customer experience (CX) provider dedicated to making lives better through meaningful interactions. With a presence spanning hundreds of locations worldwide and employing tens of thousands of professionals, Alorica serves some of the most recognized brands across various industries. The company proudly stands as the largest minority-owned CX organization, emphasizing digital-first, people-centered solutions that foster genuine connections. Over the past 25 years, Alorica has built a reputation for solving complex customer service challenges with innovative strategies and a commitment to excellence. Recognized as a top workplace, Alorica fosters an inclusive environment where employees are encouraged to be authentic, collaborative, and driven by a shared purpose of delivering impactful customer experiences.

About The Role

The Digital Marketing Manager at Alorica is a strategic leadership role responsible for guiding and executing the company’s digital marketing initiatives. Reporting directly to the Vice President of Marketing, this position involves developing comprehensive digital strategies, managing marketing technology and data systems, and optimizing customer engagement across multiple channels. The ideal candidate will possess a strong digital marketing background, with a keen understanding of customer behavior, analytics, and industry best practices. This role demands a proactive approach to demand generation, campaign management, and leveraging innovative marketing solutions to enhance the company’s brand presence and lead acquisition efforts globally. The Digital Marketing Manager will work closely with cross-functional teams, including Creative, IT, and Sales, to ensure seamless campaign execution and continuous improvement of marketing performance.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 3-5 years of experience in digital marketing roles
• Proficiency with key marketing technology stacks such as HubSpot, Demandbase, WordPress, GA4, Looker, Funnel.io, Apollo, LinkedIn Sales Navigator, and others
• Proven track record of launching, executing, and optimizing creative marketing campaigns that drive revenue
• Strong collaboration, teamwork, and interpersonal skills with a focus on user experience
• Ability to prioritize, multi-task, and execute efficiently in a fast-paced environment
• Experience in keyword research, bid management, and campaign optimization techniques is a plus

Responsibilities

• Lead the strategy, planning, and execution of digital marketing campaigns across multiple channels including search, social, display, native advertising, and retargeting
• Manage and optimize paid media programs in partnership with external agencies, focusing on performance and pipeline impact
• Develop and implement nurture and drip campaigns throughout the buyer’s journey, continuously testing and refining messaging, channels, and timing to improve engagement and conversion rates
• Act as the subject matter expert for digital demand generation initiatives, ensuring alignment with overall marketing and sales objectives
• Enhance customer lifecycle management and lead management processes, including automation, scoring models, and sales handoff procedures
• Drive adoption of AI-enabled marketing solutions and automation frameworks, collaborating with enterprise teams to ensure standards and architecture are met
• Develop scalable systems, reusable templates, and automation patterns to streamline campaign deployment and improve efficiency
• Conduct testing and analysis of campaigns, including creative, landing pages, and targeting strategies, to maximize ROI and volume
• Stay informed on the latest digital marketing platforms, analytics tools, and compliance requirements, ensuring best practices are followed
• Research new opportunities for ongoing campaign optimization and present findings to stakeholders

Benefits

• Competitive base salary complemented by performance-based incentives
• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) retirement plan with company matching
• Access to Alorica Academy for professional development and continuous learning
• Opportunities for career growth within a global organization
• Employee assistance programs supporting well-being and personal development
• A collaborative and inclusive workplace culture that fosters innovation and belonging

Equal Opportunity

Alorica is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds, including veterans and individuals with disabilities, and ensure a fair hiring process that respects all candidates’ rights and contributions.