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Published 2025-05-15

Digital Marketing Lead


Company details

Company: Contra
Country: United States
City: San Francisco
Region: California
Experience: With previous experience



Description of the offer


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We’re looking for a Digital Marketing Lead who can drive paid enrollments by developing and executing a 60-day strategy. You’ll use both organic and paid tactics to connect with Gen Z and Millennial audiences who align with our mission, even those who may not yet identify as ‘leaders.’
What You’ll Do
  • Develop and execute a 60-day digital marketing strategy to boost enrollments.
  • Use organic and paid methods to reach purpose-driven Gen Z and Millennial audiences.
  • Create emotionally resonant content with clear CTAs, translating transformational messages effectively.
  • Own execution, including content creation, funnel building, and ad management.
  • Offer milestone or performance-based pricing that reflects shared investment in results.
  • Track conversions and engagement, optimizing campaigns based on data.
  • Help grow social media traction from a small or non-existent following.
Ideal Qualifications
  • Proven experience marketing e-courses, coaching, or transformational programs.
  • Deep understanding of U.S.-based Gen Z and Millennial audiences.
  • Strong, emotionally intelligent messaging skills, avoiding fear- or pain-based tactics.
  • Proven track record of executing campaigns that convert.
  • Bonus: Familiarity with Kajabi, ConvertKit, and lean-budget campaigns that deliver conversions


Location of employment





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