Digital Campaigns & Paid - Marketing Specialist
Job Overview & Description
REMOTE | WÜRZBURG | FULL-TIME
At Simplifier, we want to give candidates the opportunity to contribute in an exciting and rapidly evolving environment while working alongside experts who are shaping the future of digitalization. All of this comes with an appreciative and inspiring work atmosphere, competitive compensation, and the opportunity to work from anywhere.
Want to know whether your expectations and our role requirements are a match? Then keep reading:
Your Value: You already have some professional experience in digital marketing and are ready to take the next step. You don’t think in terms of isolated channels — you’re interested in understanding how Paid, Organic, Search, Content, Marketing Automation, and AI work together to deliver measurable results.
You certainly don’t need to know everything yet. What matters more to us is that you’re curious, enjoy experimenting, learn from data, and are willing to take ownership of your areas of responsibility.
Your Purpose: Together with our Marketing team, you will develop and execute digital campaigns throughout our B2B customer journey — from awareness and traffic to conversion and lead nurturing.
Your Benefits: A permanent employment contract, FlexWork ranging from 100% remote to 100% office-based, profit sharing, e-bike leasing, trust-based working hours, and a company pension plan are all part of what we offer. More importantly, at Simplifier AG, you’ll have the opportunity to experience a genuinely great team spirit.
Responsibilities
What You’ll Do
Digital Campaigns & Paid: You will be responsible for planning, executing, and optimizing digital B2B campaigns, particularly on LinkedIn. You will further develop landing pages while keeping the user journey and conversions in focus.
Marketing Automation & Nurturing: You will use HubSpot — or another marketing automation tool — to develop campaigns, email sequences, and automated processes. You will ensure that prospects receive relevant content throughout their journey.
SEO, GEO & Organic: You will support the continued development of our SEO strategy and take ownership of specific areas related to optimizing our digital content. You will explore GEO / AI Search and help develop our organic presence on LinkedIn.
AI in Marketing: AI will be part of your daily work. You will experiment with AI in marketing to make processes more efficient and identify new AI use cases.
Qualifications
What You Bring
You have some practical professional experience in digital marketing.
Ideally, you have already worked in a B2B environment.
You have initial hands-on experience with Paid Social, ideally LinkedIn Ads.
You understand the fundamentals of SEO and are interested in emerging developments around GEO and AI Search.
You have experience working with marketing automation or CRM systems — ideally HubSpot.
You have a basic understanding of email marketing, lead generation, and lead nurturing.
You can approach marketing not only creatively but also from a data-driven perspective and are familiar with relevant KPIs such as CTR, Conversion Rate, and CPL.
You have excellent written and spoken German and are also confident communicating in English.
Nice to Have — But Not Required
We would be especially happy if you already have experience working for a software, SaaS, or IT company, or if you have previously worked with HubSpot, LinkedIn Campaign Manager, or AI-powered marketing workflows.
However, you don’t need to check every box.
If you understand digital campaigns, are curious about B2B technology, and are excited about developing your expertise together with us, we’d like to meet you.
About You
You work independently, in a structured way, and with a hands-on mindset.
You enjoy testing new ideas, analyzing results, and continuously improving your work.
You are interested in technology and can quickly familiarize yourself with complex B2B topics and products.
Benefits
🏡 Remote Work – Work flexibly with no requirement to be in the office.
📆 Workation – Work from another EU country for up to four weeks.
🚲 Job Bike – Stay active with our bicycle leasing program.
✅ Company Pension Plan – Additional financial security for your future.
📚 Professional Development – Continue developing your skills through company-supported training.
🏆 Profit Sharing – Your contribution to our success is rewarded.
