Brand Director

GoldenRupee Fintech Pvt Ltd is a boutique consultancy and advisory firm operating at the center of the fintech ecosystem. The organization partners with entrepreneurial leaders in start-up and scale-up phases to support ambition, drive innovation, and fuel sustainable growth. By combining deep operational and analytical expertise, FinTech Financial Partners helps management teams unlock their full potential through creative growth strategies and operational efficiencies. The firm is focused on building fast-growing, dynamic businesses and maximizing performance through active, ongoing involvement. Clients benefit from access to insight, expert resources, and investment aimed at delivering scalable growth and optimized enterprise value.

Role Description The Brand Director is a full-time, remote role responsible for shaping and leading the brand vision for FinTech Financial Partners and selected client engagements. This role oversees the development and execution of brand strategies that support business goals, strengthen market positioning, and create consistent, compelling narratives across all channels. Day-to-day responsibilities include leading brand planning sessions, guiding market research initiatives, defining brand architecture and messaging, and collaborating with marketing, sales, and advisory teams to ensure brand alignment. The Brand Director will manage brand guidelines, supervise brand marketing campaigns, and monitor performance metrics to refine strategy and improve impact. This role also involves mentoring team members, coordinating with external partners and agencies, and presenting brand insights and recommendations to senior leadership and client stakeholders.

Qualifications

• Demonstrated expertise in Brand Strategy and Brand Management, including defining brand positioning, architecture, and messaging.
• Proficiency in Market Planning and Brand Marketing to design and execute integrated brand campaigns aligned with business objectives.
• Experience in Market Research, including gathering and interpreting customer, competitor, and market insights to inform brand decisions.
• Strong leadership, stakeholder management, and cross-functional collaboration skills, ideally within consulting, fintech, or high-growth environments.
• Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling brand stories.
• Proven track record of building or evolving brands for start-ups or scale-ups, with measurable impact on awareness, perception, and growth.
• Ability to work effectively in a remote setting, managing multiple projects and deadlines with a high level of autonomy and accountability.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are an advantage.