The Senior Marketing Manager leads the strategy, execution, and performance of integrated marketing initiatives that drive brand growth, demand generation, and customer engagement. This role operates as a strategic partner to sales, product, operations, and executive leadership—translating business priorities into high-impact marketing programs.
The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven ability to lead cross-functional initiatives, optimize marketing performance, and influence business outcomes. This role also plays a key part in shaping both external brand positioning and internal communications.
Key Responsibilities
Marketing Strategy & Leadership
- Develop and execute integrated marketing strategies aligned to company growth goals, revenue targets, and priority segments
- Serve as a strategic partner to sales leadership to align marketing efforts with pipeline and revenue objectives
- Lead planning and prioritization of campaigns, ensuring resources are focused on highest-impact initiatives
- Provide guidance and mentorship to junior marketing team members or cross-functional contributors
Campaign Leadership & Demand Generation
- Own end-to-end strategy and execution of multi-channel marketing campaigns (digital, email, web, events, and social)
- Drive go-to-market strategies for services, solutions, and verticals, ensuring clear positioning and differentiation
- Optimize campaigns based on performance data to improve lead quality, conversion, and return on investment
- Partner with sales on account-based marketing and targeted growth initiatives
Content, Messaging & Internal Communications
- Oversee development of high-quality marketing content, including thought leadership, case studies, web content, and sales tools
- Ensure consistent, compelling brand messaging across all channels and audiences
- Lead internal communications strategy, including leadership messaging, company updates, and change initiatives
- Translate complex or technical offerings into clear, customer-focused value propositions
Trade Shows & Events Strategy
- Lead strategy and execution of trade shows, conferences, and customer events as a core demand and brand channel
- Align closely with sales on pre-event targeting and post-event pipeline conversion
- Oversee event planning, vendor management, and budget allocation
- Establish performance metrics and evaluate return on investment to inform future investments
Digital Marketing & Optimization
- Own performance of digital channels including website, search, paid media, and social platforms
- Partner with internal teams or agencies to drive improvements in search visibility, user experience, and conversion rates
- Oversee marketing automation and customer relationship management initiatives to improve lead management and nurturing
Analytics, Insights & Performance Management
- Define key performance indicators tied to business outcomes (leads, pipeline contribution, conversion, revenue impact)
- Build and deliver executive-level reporting on marketing performance and return on investment
- Translate data into actionable insights to refine strategy, audience targeting, and channel mix
Cross-Functional Leadership
- Collaborate with product, operations, and leadership teams to support strategic initiatives and organizational priorities
- Influence decision-making by bringing data-driven insights and market perspective
- Act as a connector across teams to ensure alignment and execution excellence
Qualifications
Required
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 6–10 years of progressive marketing experience, preferably in a B2B environment
- Proven track record of developing and executing marketing strategies that drive measurable business results
- Experience leading cross-functional initiatives and managing multiple priorities
- Strong understanding of digital marketing, demand generation, and campaign optimization
Preferred
- Experience in field service, refrigeration, or related technical industries
- Experience supporting account-based marketing or enterprise sales environments
- Experience managing agencies, vendors, or external partners
Key Competencies
- Strategic thinking with strong execution discipline
- Data-driven decision-making and performance orientation
- Executive communication and stakeholder influence
- Strong leadership presence and ability to drive alignment
- Ability to operate effectively in a fast-paced, evolving environment
