Paid Media Specialist, Customer Retention

Paid Media Specialist, Customer Retention

Alliance Funding Group (AFG)

Marketing | Full-Time | Remote or In-Office

Alliance Funding Group is looking for a highly skilled, hands-on Paid Media Specialist, Customer Retention to own the strategy, execution, optimization, and continued evolution of our paid advertising efforts, with a primary focus on engaging AFG’s current and past customers.

The Role

This role is centered on using AFG’s first-party customer data to create highly targeted, sophisticated retention, re-engagement, cross-sell, and product-awareness campaigns.

We are looking for someone who deeply understands the paid media landscape as it exists today, but is equally focused on where it is going next.

You should be continuously researching new advertising platforms, technologies, audience capabilities, formats, and emerging opportunities. We want someone who is always learning, testing, and bringing new ideas to the table.

This is not simply a campaign-management position. You will help determine where AFG should advertise, which audiences we should reach, what we should test, what types of content and creative will perform best, and how paid media should work alongside the rest of our customer marketing.

What You’ll Do

• Build, launch, manage, and continuously optimize paid advertising campaigns focused primarily on AFG’s current and past customers
• Activate AFG’s first-party customer data across relevant advertising platforms and channels
• Develop customer audiences and segments for retention, re-engagement, cross-sell, repeat financing, and product-awareness campaigns
• Manage paid advertising across established, modern, new, and emerging platforms and media environments
• Continuously research new advertising platforms, technologies, AI-driven media opportunities, programmatic capabilities, audience tools, formats, and channels that may be valuable to AFG
• Proactively recommend new platforms, placements, targeting strategies, and testing opportunities
• Stay current on changes across the paid media landscape, including first-party data activation, customer matching, retargeting, audience segmentation, privacy requirements, identity solutions, and advertising technology
• Manage paid media within industry publications, digital publications, trade media, sponsorships, and other specialized advertising opportunities
• Own campaign budgets, targeting, placements, pacing, testing, optimization, and performance
• Help determine the strongest advertising content, messaging, creative approaches, and formats for AFG’s audience and industry
• Test audiences, creative, messaging, formats, placements, and campaign strategies to continually improve performance
• Analyze campaign results and turn performance data into clear recommendations for future media investment

Integrated Customer Campaigns

Paid media will often be part of a larger customer campaign rather than a standalone advertisement.

You will work closely with the rest of the Marketing team to develop coordinated customer campaigns that may include:

• Paid advertising
• Email
• Direct mail
• Retargeting
• Landing pages
• Customer-specific messaging and offers
• Product and cross-sell campaigns
• Industry and trade media
• Emerging digital channels
• Other relevant customer communication opportunities

You will not necessarily create every component yourself. Your role is to bring paid media expertise into the broader campaign strategy while collaborating with Marketing on the creative, copy, content, landing pages, email, direct mail, and other supporting materials needed to execute high-quality campaigns.

What We’re Looking For

• Strong hands-on experience managing paid advertising campaigns, platforms, audiences, and budgets
• Deep understanding of audience targeting, first-party customer data, retargeting, segmentation, testing, and optimization
• Strong knowledge of the current paid media landscape across digital, programmatic, social, streaming, publication, and other advertising environments
• Genuine interest in new technology and a demonstrated habit of continuously researching, learning, and testing new advertising opportunities
• Someone who actively follows changes in paid media and can identify new platforms, technologies, and capabilities before they become standard practice
• Strong strategic judgment around where to advertise, how to structure campaigns, and which channels make sense for different customer audiences
• Strong understanding of high-quality advertising creative, messaging, content, formats, and placement
• Ability to bring recommendations and ideas to the table rather than simply execute assigned campaigns
• Strong analytical skills and the ability to translate campaign performance into actionable recommendations
• Ability to collaborate closely with Marketing, creative, MarTech, and data resources
• Strong organizational skills with the ability to manage multiple audiences, campaigns, platforms, budgets, and initiatives simultaneously
• Experience with B2B, financial services, equipment finance, commercial lending, or another complex industry is a plus

Location

This position may be remote or in-office at an AFG location throughout the United States.

Occasional travel to AFG headquarters in Orange County, California may be required.

How to Apply

Please EMAIL:

• Your resume
• Examples or case studies of paid media campaigns you have managed, including results where available
• No formal cover letter is needed. Just say hello, tell us who you are, and give us a sense of the paid media work you’ve done.

Send information to:

Shona Barnthouse

VP of Marketing

About Alliance Funding Group

Since 1998, Alliance Funding Group has provided equipment financing and working capital solutions to businesses throughout the United States. AFG has funded more than $3B to over 28,000 customers nationwide.