Freelance Performance Content Strategist & Creator

Pixyls is a premium sticker-by-number craft brand creating detailed, screen-free hobbies designed for adults.

We’re hiring a Freelance Performance Content Strategist & Creator to help own the creative behind our paid social growth.

This is not just a video editing role. We’re looking for someone who can take a product, understand the customer, study what is and isn’t working, and turn those insights into content that sells.

You’ll work across creative strategy, concepting, creation, editing and iteration, with a lot of freedom to develop and test your own ideas.

Who you are

You’re a performance-minded creative who understands that a great ad isn’t necessarily the prettiest ad.

You create for results, not just aesthetics.

You understand hooks, storytelling, pacing, retention and conversion. You can look at performance data, identify why a creative worked, and turn that insight into the next round of concepts.

Most importantly, you’re comfortable with ownership. You don’t need a detailed brief for every asset. We want someone who can independently identify opportunities and bring ideas to us.

 

 

What you’ll do

• Develop creative concepts and angles for paid social, primarily Meta and TikTok

• Edit short-form video ads for Reels, TikTok and other vertical placements

• Turn UGC, creator footage, testimonials, product footage and existing assets into high-converting creatives

• Write hooks, scripts, headlines and on-screen copy

• Create net-new concepts as well as fast iterations on winning ads

• Analyze creative performance and use those learnings to inform what we make next

• Test different hooks, structures, angles, pacing and formats

• Add captions, motion graphics, titles and branded elements where appropriate

• Help develop our overall paid content strategy and creative testing pipeline

• Work closely with our founder and growth team while independently owning your area

 

 

Must-haves

• 2+ years creating or editing short-form content for performance marketing, DTC brands or agencies

• Demonstrated experience creating paid ads that have driven results

• Strong understanding of hooks, retention, CTR, conversion and creative testing

• Strong short-form video editing skills

• Experience with Premiere Pro, CapCut or similar

• Excellent written English and copy instincts

• Comfortable working with performance data and using it to make creative decisions

• Ability to take an ambiguous brief or raw footage and turn it into a finished, compelling ad without hand-holding

• A portfolio that includes paid social creative

Nice to have

• Experience with DTC, craft, hobby or lifestyle brands

• Experience working with Meta Ads creative performance data

• Motion graphics / After Effects experience

• Experience with AI-assisted creative and editing workflows

• Experience briefing or directing UGC creators

About Pixyls

Pixyls creates premium sticker-by-number kits that turn detailed artwork into a relaxing, screen-free craft.

Our products are highly visual, tactile and satisfying to create, which gives us a huge amount of creative potential across UGC, ASMR, product demonstrations, storytelling and performance advertising.

We’re looking for someone who gets excited about figuring out how to turn that potential into ads people actually want to watch and buy from.

To apply, please send us your portfolio along with 2–3 paid social ads you personally worked on. For each, briefly tell us what you were responsible for and, where possible, include the performance or results it generated.