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Digital Media Strategist – Director Programmatic & Audience Intelligence

🏢 TravelSpike 📍 United States 📅 Posted Sep 3, 2026

Job Overview & Description

TravelSpike is a pioneer in travel media and ad tech, reaching over 200 million unique travelers through its proprietary Travel Ad Network® and contextual travel platforms. Since 2002, the company has partnered with more than 2,300 travel and hospitality brands and executed over 10,000 campaigns for destinations, hotels, airlines, and attractions. TravelSpike is powered by Travelogic which is its proprietary travel intelligence, data and framework.

TravelSpike is looking for a highly analytical, detail-oriented, client-facing media expert to help turn client objectives into smart, executable marketing solutions.

This role sits at the intersection of Sales, Media Strategy, Programmatic Activation, Audience Intelligence, Ad Ops, Analytics, and Account Management. You will help develop strategic recommendations for proposals and pitches, while also being hands-on in the platforms building audiences, executing campaigns, analyzing performance, and developing actionable insights.

What You’ll Do

  • Partner with Sales and Account Management to develop compelling, data-driven media strategies and proposals.
  • Translate client objectives into audience, targeting, programmatic, and measurement solutions.
  • Build and manage sophisticated audiences and targeting strategies leveraging proprietary travel data.
  • Execute and optimize programmatic campaigns with a hands-on-keyboard approach.
  • Analyze campaign and audience data to identify insights and optimization opportunities.
  • Present recommendations and insights directly to clients and prospects.
  • Serve as a subject-matter expert on programmatic media, audiences, data, and activation.
  • Work cross-functionally with Sales, Media, Data, Product, and Account Management.
  • Contribute to our GTM strategy for new products rolling out in Q4

What We’re Looking For

  • 5+ years of experience in digital media, preferably within a digital publisher and/or advertising agency media department.
  • Strong hands-on experience with programmatic media, DSPs, Google DV360, CTV, audience building and targeting, and campaign optimization.
  • Highly analytical with exceptional attention to detail.
  • Strategic, resourceful, and naturally solution-oriented.
  • Thrives in start-up culture and smaller teams
  • Strong client-facing communication and presentation skills.
  • Able to move seamlessly between big-picture strategy and hands-on execution.
  • Comfortable working independently in ambiguous situations and figuring out how to get things done.
  • Travel, tourism, hospitality, or destination marketing experience is a plus.

The Ideal Candidate

Player coach who is hands on keyboard + an amazing communicator. You’re the person Sales calls when a proposal is complicated, a client has a difficult targeting challenge, or everyone needs someone who can say:

“I understand the problem. Here’s what we should do, and I can build it.”

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