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Published 2023-01-01

SEO Content Specialist UK Based – Remote

Type of job: Remote
Country: United Kingdom
City: London
Company: Spotlight Sports Group

Description of the offer

Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. We have over 500 staff, and operate multiple award-winning B2C brands including Racing Post, MyRacing, Soccerbase & Free Super Tips in the UK. In the US we operate Pickswise & Fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, media partnerships (including a joint venture with Spanish publisher, AS) & much more.

We are operating a hybrid working policy with a flexible approach to when and where our people work.

Job Purpose

This role will be situated in the Content SEO team, working across Spotlight Sports Group’s affiliate B2B partnerships in the Sports Betting & Gaming industry in the US. Your role as SEO Content Specialist will be to support the Commercial Content team through the planning and optimisation of transactional content designed specifically to convert users. You will be responsible for keyword research, writing content optimisation specifications, and analysing performance to identify actionable, data-driven insights to grow visibility in search.

Key accountabilities:

  • Support the delivery of the SEO & Commercial Content Strategy to drive incremental traffic and conversion
  • Conduct keyword research, categorise into topical clusters and track performance over time to analyse performance
  • Conduct competitor analysis to identify keyword gaps and new opportunities for growth
  • Analyse SERP performance and identify opportunities for both quick and long term wins
  • Optimise on-site elements across the site including Header tags, metadata, internal links and schema markup
  • Regular reporting of core KPIs including search performance, keyword rankings, site visibility improvements and conversion metrics.


  • An all-round knowledge of major US sporting events
  • Knowledge and experience of the US Sports Betting industry
  • Previous experience within an SEO role, with a strong understanding of on-site SEO
  • Up-to-date with the latest SEO trends and best practice
  • Experience working with platforms such as Google Search Console & Google Analytics
  • Experience working with SEO tools such as SEMRush and Ahrefs
  • Strong Microsoft Office and/or Google Drive skills

We are looking for people who share an affinity for our values:

Trust is Everything

We are One Team

We are Focused but Flexible

Our goal is Excellence

If you feel aligned to these values, we would love to hear from you.


The position will come with a competitive salary, bonus, 25 days holiday, Private Healthcare and a great pension. We also give you your birthday off. We think we have an amazing working environment and culture and hope you will do too.

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