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Company details

Type of job: Remote
Country: Japan
City: Tokyo
Company: Virtual Pros

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Description of the offer

Hi, we are Virtual Pros, a global outsourcing agency based in Los Angeles, California. We provide specialized virtual staffing solutions to fast-growing businesses. We are seeking to hire a Senior Web Analytics Manager on behalf of HigherDOSE.

About HigherDOSE:

HigherDOSE is a holistic wellness brand, born from its founders’ personal quest to find balance in their lives. Initially dedicated to popularizing the transformative benefits of infrared saunas (skin health, stress relief, muscle recovery, detoxification, and weight loss), HigherDOSE has become a platform to develop and launch products that help people lead better lives. In addition to operating highly popular and profitable infrared sauna spas in NYC, in 2018, the brand started selling an infrared sauna blanket online, then adding PEMF infrared mats in 2020 and a red-light face mask in 2021, as well as ancillary products that complemented its core products.

HigherDOSE is on a mission to ignite vitality – by reconnecting you to the healing power of nature and supercharging your self-care with the hottest wellness tools. We believe that investing in your body, mind, and vitality is one of the most rewarding investments you can make – one that yields compound interest over the years. Health is wealth. And it’s time for the health & wellness industries to shift towards prioritizing preventative care and harnessing innovation. We believe that advanced technologies are the future of self-care, skincare, body care, fitness, and recovery.

Who We Are Looking for:

HigherDOSE needs a Web Strategy and Analytics Manager to optimize its website and increase demand using data analytics, personalization strategies, and automation. The role involves designing analytically driven plans to improve visitor engagement, and conversion rates, and fully leverage their web technology stack. Significant experience in Shopify will be a vital requirement for this position and please do not apply for this position if you don’t have at least 2 years of professional Shopify experience.

Key Responsibilities:

• Drive long-term web strategy, maturing modern marketing approaches balancing data, technology, design, and customer needs
• Develop strategies to drive business through the company websites and across B2B, B2C, and B2B2C segments
• Rigorous use of analytics to track and manage performance, inform decisions on website content, priorities, and keen real-time understanding of asset consumption, and traffic patterns that drive actions to improve conversion and remedy any shortfalls
• Strong knowledge of various statistical testing techniques (i.e., A/B, hypothesis, multivariate)
• Setting up and optimizing landing pages, and user funnels in collaboration with the marketing team
• Effectively track and measure all website-related activities and performance against business goals (ROI / KPI) and quantifiable metrics (traffic, conversion, transaction, revenue, bounce, and error rates), using standard methodologies and applicable tools and reporting
• Collaborate with cross-functional teams to ensure that web initiatives are implemented to support business strategies with an eye toward performance and conversion
• Conduct in-depth analyses of visitors’ clickstream/traffic patterns to uncover insights and provide direction on user experience and marketing efforts to drive reengagement and retention
• Support and improve internal analytics implementations with GTM/Google Analytics, ad platforms (Facebook/Instagram), marketing tech vendors, and system logs
• Manage the Headless Shopify platform, and related apps and work on the necessary integrations and plug-ins
• Support necessary QA measures including testing and debugging
• Collaborate with the products team on new product launches, PDP setups, etc.
• Develop an online reporting dashboard, produce reports, and conduct ongoing data analysis to deliver actionable insights and recommendations

The Right Person Would Have:

• 5+ years of experience in digital native experience across all practice areas including search, web, digital advertising, and marketing; with extensive experience with developing state-of-the-art website experiences
• At least two years of experience with Shopify. (Experience with other e-commerce platforms like Woo-Commerce is a huge plus)
• Passionate about building digital experiences which delight and enable our customers to find the right information at the right time.
• BA or BS degree in Computer Science, Computer Engineering, or equivalent experience.
• Excellent verbal, written, interpersonal, organizational, and time management skills.
• Strong customer service skills and results orientation mindset.
• Ability to work independently and collaboratively in a team-oriented environment.
• Ability to solve practical problems and carry out responsibilities under minimal supervision.
• Methodical, metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights that are put into action
• Good understanding of Google Analytics, web optimization tools, SEO fundamentals, Organic search performance, etc.
• Desire to work in a start-up environment and wear many hats with a “do whatever it takes” attitude.

Benefits:

• Competitive Benefits
• Salary increases based on performance
• Constant learning opportunities
• Fully remote

Please Complete This Application Form To Be Considered For This Job Opportunity:

The link to this interview form is right below this paragraph. Once you’ve submitted your response, we will get back to you within 48 hours via WhatsApp or email. Thank you for your time, we look forward to receiving your response!

https://airtable.com/shr6UF3yskAZQHMEw

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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How to apply?

Click on the button to get the company email or employment application form.
Apply on home page

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Tags: Marketing