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Published 2024-10-23
Country: Canada
City: Toronto
Company: digital@cleverdigitalmarketing.ca
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Tags: Marketing
Senior SEM Manager
Company details
Type of job: RemoteCountry: Canada
City: Toronto
Company: digital@cleverdigitalmarketing.ca
Description of the offer
At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through our paid advertising & strategic advising, we’ve bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovative service allowed us to establish a prominent presence in this space and partner with over 50 large-scale home improvement companies across the USA & Canadian markets. We don’t just facilitate growth – we catalyze explosive growth, sparking innovation and delivering measurable impact.
CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department. You will play an integral role in growing the department’s success with our team.
If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating high-budget campaigns that flourish from the results of your efforts, keep reading!
Key Responsibilities
What You’ll Do:
- Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined
- Daily account management to maximize mid and high tier accounts
- Lead media planning for new accounts
- Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks
- Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work
- Work with the CSM lead to set North Star Metrics for every client
- Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented
- Create and implement robust A/B testing frameworks to continuously optimize campaign performance
- Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.
- Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
- Clearly communicate with internal stakeholders to ensure client status and performance alignment
- Lead the cross-team communication with the conversion rate optimization and Integration teams
- Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
- Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth
Skills, Knowledge and Expertise
What We Are Looking For:
- A strong command of the English language and located in Canada.
- 4+ years of experience in Paid Search advertising
- Advanced knowledge and in-depth experience with Google Ads
- Experience managing over $300K/month in paid search spend
- 2+ years of agency experience preferred, but not required
Benefits
What We Offer:
- Competitive compensation package
- A fully remote work environment with a beautiful office in Vaughan for in-person collaboration
- 15 days PTO [vacation]
- 14 days PTO [Holidays & Sick days]
- Performance bonus
- Group Benefits – Health, Dental & More
- Company-provided Macbook computer
- Home Office Budget + Merch delivery to get you started
- Work Abroad Policy: Need a new working environment? Our work abroad policy supports this
About Clever Digital Marketing
Clever Digital Marketing is a performance agency powered by people of performance marketers and data analytics, driving exquisite results for large-scale home improvement companies.
Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.
How to apply?
Click on the button to get the company email or employment application form.Get E-mail
Tags: Marketing
More options: Modify job, Delete job
Remember that you do not have to pay to participate in selection processes. Protect yourself from fraud with our Security Tips. If they ask you for money for an application you can Report job.
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