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Published 2023-08-15

Retention Marketing Specialist

Type of job: Remote
Country: United States
City: New York
Company: Public Goods

Description of the offer

Public Goods is building a destination for consumers who care about their impact. We’re looking for kind, mission-driven people who want to work with high-performing and highly collaborative teams — people who want to make a visible impact on the company and, ultimately, the world. We’re growing fast and have investors who’ve backed category-defining businesses such as Peloton, Kickstarter, and Etsy.

Sustainability is a huge deal for us. Our environmental initiatives run deep and go beyond our successful tree-planting program. We donate to food banks, partner with leaders in the fight against deforestation and hunger, design products with smaller carbon footprints, and carbon offset 100% of orders.

The Retention Marketing Specialist will focus on retaining and re-engaging existing customers. This position demands a mix of analytics, strategy, and creativity to maintain customer loyalty and drive repeat business.

What you will do:

    • Completely own the CRM program, and lead the end-to-end execution of CRM campaigns, including email, SMS, and push notifications.
    • Monitor, evaluate, and report on the performance of retention initiatives, providing insights and recommendations.
    • Responsible for customer segmentation strategies and personalization, both on and off-site, including merchandising and site content.
    • Use data-driven decision-making to identify areas of improvement in retention.
    • Work cross-functionally with user acquisition, engineering, creative, and product development teams to drive the retention product roadmap.
    • Gather customer feedback, analyze reasons for churn, and implement strategies to mitigate loss.


Who you are:

  • eCommerce experience is preferred.
  • 2-4 years of experience in CRM, loyalty, or retention marketing.
  • Proficient in CRM tools and platforms, with experience in segmentation and personalization.
  • Analytical mindset with a knack for spotting trends and deriving actionable insights from data.
  • Strong communication skills, both written and verbal.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.


  • You can work remote
  • Competitive compensation package salary
  • 100% covered Medical/Dental/Vision/telemedicine services for employees
  • 401(k)
  • A free Public Goods membership and a $50 monthly credit
  • $25 monthly book credit
  • 12 weeks paid maternity leave

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