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Published 2023-03-05

Performance Marketing Specialist

Type of job: Remote
Country: Canada
City: Toronto
Company: Care Guide

Description of the offer


CareGuide was founded with one thing in mind: to ensure that anyone in search of care can find it. We help people take care of the things that are closest to their hearts: their homes, their pets, their parents, and their kids.

We have 40 full time team members who share this commitment – we are parents, grandparents, pet lovers, daughters, and sons. And we have 7 million users who trust us to help find care, and we work hard to make it possible

We know you see 100s of job postings every week so thanks for making it this far. If you feel like you would be a great fit for a fast paced start-up, where you will be challenged and rewarded on a daily basis, please apply – we promise it’s worth it. We think big, work hard, and celebrate the successes and losses because both are equally important.


As a Performance Marketing Specialist, you’ll own our paid acquisition channels and conversion optimization activities on key landing pages. You’ll be responsible for end-to-end funnel management for our current paid programs as well as explore new paid acquisition channels. With a 7-figure acquisition budget and as an early member of the marketing team, you’ll have the ability to make a huge impact. Your work will help families all over North America (and soon the United Kingdom) find care for their loved ones.


  • You’re analytical and data oriented. You’re comfortable getting in the weeds and quantitatively understanding what’s working and what’s not. Bonus points if you can do this through SQL.
  • You’re experimental. You thrive on testing, learning and iterating.
  • You’re creative. You know that ad copy and visual assets are key differentiators in competitive spaces. Bonus points if you have graphic design experience.
  • You have an ownership mindset. You understand what needs to be done and can set out a plan and execute autonomously.
  • Reporting to the Marketing Lead, you’ll work closely with Design, Product, Marketing and Engineering to drive growth in our paid channels
  • Manage our paid acquisition funnel from ad creation and targeting to landing pages – all with the goal of driving users and subscriptions
  • Develop experimentation roadmap for ad copy, keywords, bidding, landing pages to drive increase user acquisition
  • Optimize the conversion rates of key pages such as the upgrade page and paid landing pages
  • Understand the quantitive impact of your work through metrics like CAC, Payback Periods, and LTV.

Every company is different when it comes to how the interview process works – here’s what you can expect at CareGuide.

  • Stage 1: 30 minute phone interview with the Marketing Lead
  • Stage 2: 1 hour video interview with a presentation on a take-home assignment with the Marketing Lead and COO
  • Stage 3: 30 minute interview with one or two members of the team you haven’t met so we can learn more about you and you about us

You can expect the entire interview process to take around 3 hours – 2 hours allotted for meetings and an estimated 1 hour for the assignment.**


  • 100% remote work environment with our team spread across Canada, from coast to coast
  • $500 to set up your work from home space, available to you the day you start
  • Unlimited personal time off
  • Flexible hours (we’re moms, dads, caregivers, pet parents, you name it – we know things come up)
  • Opportunities for personal growth – we are genuinely interested in helping you reach your career goals
  • The regular sharing of memes in Slack (this has been a game changer as a remote company)
  • Monthly local GTHA meetups in the summer (government guidelines pending, 100% optional, and a transportation budget is provided)
  • An end-of-year offsite retreat to connect with the team and plan for the year ahead (in case government guidelines don’t allow for large gatherings, we will hold a remote retreat)
  • We have been certified as a great place to work by Great Place to Work® Canada, 4 years in a row by our team and we continue to learn from them as to what makes us great and where we can improve

Studies have shown that men will apply for a job when they have 60% of the qualifications that are listed. Women are reluctant to apply to a job unless they feel they have 100% of the qualifications that are listed. Wherever your rank on possessing the qualifications we have listed in this posting, we encourage you to apply.


CareGuide is committed to providing equal hiring opportunities for all folks. We value diversity and inclusion and have worked hard to create a culture where individual differences are recognized, respected, and celebrated. All applicants will be considered for employment without regard to race, color, gender, gender identity, religion, sexual orientation or age.

If you are a person who requires accommodation please reach out to E-Xuan Chen, e-xuan.chen@careguide.com and we will work with you to meet your needs.

We’re looking forward to meeting you.

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