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Published 2022-12-19

Marketing Copywriter

Type of job: Remote
Country: Mexico
City: Mexico city
Company: baubap
Company website:

Description of the offer

We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology.

We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is be the most inclusive digital bank in LATAM with more than 2.5 million clients.


Become the bridge to people’s financial freedom through technology.


By 2030, be the most inclusive digital bank in LATAM with more than 2.5 million clients.

About your role (Role mision)

You will be responsible for developing excellent original content. You will work with others to better understand project expectations, participate in the brainstorming process, and conduct research to develop or support writing. You should also be prepared to assist with other creative processes, such as the visual element selection process. Your words will inform and engage target audiences.

Day to day

  • Compelling copy for various mediums
  • Source images and other content
  • Write clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Conduct high-quality research and interviews
  • Edit and proofread copy as needed
  • Collaborate with designers, branding and other professionals on large- and small-scale marketing projects


  • 3+ years’ of marketing or copywriting experience
  • Excellent written and verbal communication skills
  • Highly organized with excellent attention to detail
  • Professional English level
  • Knowledge of online content strategy and creation
  • Excellent time-management and organizational skills
  • Passion for engaging written content, storytelling, and the development of big ideas
  • Team-spirited, skilled and imaginative writer with an eye for detail.

Nice to have:

  • Startup experience
  • UX writing experience

*Feel free to include links to your content or portfolio in your application.

Your skills

  • Product mindset. You are able to identify valuable insights from the customer interactions your team is having and transform them into actionable, product-driven solutions.
  • Highly empathetic. You care deeply about the users and strive for providing them the best, memorable and humane experience possible.
  • High standards. You expect your personal performance and your team’s performance to be nothing short of excellent.
  • Ownership. You are able to work without constant direction. You are the ‘owner’ of our own work and have the autonomy and freedom to execute it.
  • Proactivity. You act without being told what to do and bring new ideas to the team. You thrive working working in a lean and agile environment with hands on approach.
  • Curiosity and creativity. You’re innovative, extremely creative and constantly looking for ways to tweak and optimise the way we do things.
  • Communication. You are an excellent communicator and engage with other team members to share ideas and discuss topics. You are able to give constructive feedback and lead productive discussions.


  • Being part of a multinational, highly driven team of professionals,
  • Flexible and remote working environment,
  • High level of ownership and independence
  • 20 vacations days / year + bonus
  • 1 month Christmas bonus
  • Health & Life insurance
  • Vales de despensa $2700 mxn / month
  • Coworking contribution
  • Home office set-up budget
  • Unlimited budget for Kindle books
  • Competitive salary.

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