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Published 2023-03-05

Manager of Marketing Automation

Type of job: Remote
Country: United States
City: Veracode
Company: Veracode

Description of the offer

Marketing Automation Manager

Looking for an innovative, high-growth company in one of the hottest segments of the security market?  Look no further than Veracode!

Veracode is recognized as a premier provider of SaaS-based application security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes. Learn more about us at www.veracode.com!

In this role the Marketing Automation Manager works on multiple projects simultaneously and with in-depth knowledge and understanding of the use optimization of marketing automation, specifically using Marketo.

Key Aspects of the Role:

  • Configure Marketo automation rules and segmentation lists based on prospect categories for various marketing campaigns.
  • Expand and optimize nurture email programs through testing and personalization
  • Design and create landing pages with forms for various campaigns
  • Create and pull reports on a regular basis to report on KPI’s
  • Maintain a data driven approach to analyze, monitor and communicate performance of email initiatives
  • Manage prospect lead scoring and grading

What you’ll need:

  • Five (5) or more years of marketing or communications experience
  • Bachelor’s degree in Marketing or Business is preferred
  • Hands on knowledge and experience with Marketo is required, Certification (MCE) preferred
  • Ability to work independently on a variety of projects simultaneously
  • High attention to detail with relationship building skills

What we offer you: 

  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
  • Wellness benefits to help you focus on what’s most important.
  • “Take What You Need” time off policy.
  •  Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.

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