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Published 2023-11-11

Manager, Creative & Editorial

Type of job: Remote
Country: United States
City: New York
Company: Sony

Description of the offer

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.


Our team is ready to add a thoughtful, innovative head of content and creative to our marketing organization. In this role, you will oversee the development of a wide variety of creative executions for all brand touchpoints — web, advertising, social, collateral and more — that excites, educates and motivates potential customers around cutting-edge, but sometimes complicated, tech. You will be a key part of developing the ambitious, data-driven, and supportive team culture we’re striving to build.


As the Head of Content and Creative, you will play a pivotal role in shaping and executing our brand strategy — establishing an approach to messaging that is engaging, informative, and enhances our identity. You will lead agencies, vendors and creators to develop compelling executions across various platforms that help build a brand that makes things simple and approachable. Your background in writing and editing will be essential in establishing our standards of quality and accuracy. And your keen sense for recognizing and guiding standout creative across a variety of channels will be critical in building a standout brand for our products that, in turn, make the Sony brand more powerful.


Job Responsibilities

Creative development:

  • Oversee the work of agencies, vendors and contractors in the development of effective, brand-right work
  • Develop creative strategies that drive action, set us apart and evolve based on performance and fresh insights
  • Track and communicate best-in-class and innovative creative approaches in the market to keep up-to-date with industry trends and raise the bar for ourselves
  • Collaborate deeply with design, marketing strategy, product management, customer experience and other functions across the division and company that taps into the expertise, knowledge, vision, and excitement of the organization



  • Create and maintain a calendar of topics and the subsequent releases of the webpages, social posts and video executions resulting from that, optimizing it for different platforms and audiences.
  • Develop and implement a comprehensive content strategy that aligns with the company’s goals and target audiences
  • Lead the creation of various types of website articles, social media posts, video scripts, email campaigns, and more
  • Make sure what the brand creates and publishes is well-researched, accurate, and adheres to brand guidelines. Review and edit for grammar, style, and tone.


Drive campaign and content effectiveness

  • Integrate SEO best practices into the creation process for web, social and advertising process, making sure it is all discoverable and ranks well on search engines
  • Monitor and analyze the performance of initiatives, using data to inform future campaign strategies and make necessary adjustments
  • Collaborate with marketing and PR teams to promote the brand through various channels and campaigns and find new opportunities for the interplay between creative and media, events and partnerships


Qualifications For Position


Your qualifications and experience should include:

  • Bachelor’s degree in communications, advertising, marketing, English, journalism, or a related field or strong equivalent work experience
  • Proven experience in the creation of campaigns and marketing materials, as well as writing and editorial strategy — with a portfolio of high-quality work to reflect that
  • 6 or more years of experience in writing, advertising, or marketing or strong equivalent experience
  • Strong leadership and experience managing agencies, contractors and junior employees to create compelling and effective ads, articles, posts, collateral and communications
  • Exceptional communication and interpersonal skills
  • Proven understanding of digital marketing, SEO, and social media
  • Proficiency in content management systems (CMS) and relevant software/tools
  • The ability to use insights, data, business and brand goals to drive informational and creative decisions
  • Creative thinker with the ability to generate innovative ideas and concepts
  • A deep interest in technology and the ability to convey complex technical information in a clear and engaging manner
  • Fluency in Spanish a plus, but not required

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology”.



SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.


What we offer you:

  • Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
  • Employee assistance plan and comprehensive behavioral health benefits
  • Fertility benefits, including surrogacy, and adoption assistance programs
  • Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
  • Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
  • Short-term & long-term disability plans
  • Paid parental and caregiver leave
  • 401(k) Plan with pre-tax, Roth, and after-tax options and company match which vests immediately
  • Education assistance and student loan programs


Other Programs:

  • Flexible Work Arrangements, including remote and hybrid work schedules
  • Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
  • Referral bonuses (subject to eligibility)
  • Matching gift program
  • A wide variety of employee business resource groups (EBRGs)
  • Special discounts on Sony products, offered exclusively to Sony employees
  • Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
  • Annual incentive bonus


The anticipated annual base salary for this position is $130,000 to $137,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.


Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.


Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.


EEO is the Law

EEO is the Law Supplement

Right to Work (English/Spanish)

E-Verify Participation (English/Spanish)


While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

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