Media Buyer and Performance Marketing Expert

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Company details

Type of job: Remote
Country: Denmark
City: Copenhague
Company: Interaction Design Foundation
Company website: https://www.interaction-design.org/

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Description of the offer

 

• Help us develop and refine paid ads across major ad platforms such as LinkedIn, Google, Meta, etc.
• Pinpoint and alleviate bottlenecks within each stage of the funnel, employing analytical prowess to identify areas for optimization. Your role extends beyond crafting compelling ads; it involves dissecting the user journey, ensuring seamless transitions from awareness to conversion, and ultimately fostering a lasting relationship throughout their entire IxDF membership.
• Help us visually map out customer journeys and funnels to enable holistic, big-picture thinking and thus fine-tune all aspects from high-level strategy down to the nitty-gritty details of micro-copy and composition of visual assets.
• Manage and optimize ad spend across various campaigns and platforms, depending on which platforms are your specialty. This involves understanding and implementing bid strategies that align with campaign goals, whether it’s maximizing conversions, increasing brand awareness, or driving traffic.
• Spear-head the launch of user acquisition in new ad channels such as TikTok. Take the full-circle responsibility of making each new channel ROI positive.
• Dive (very) deep into the intricacies of ad targeting on platforms like Google Ads and various social media channels.
• Engage in the meticulous crafting and fine-tuning of visual assets and videos for paid ad campaigns and their never-ending incremental improvements. This includes collaboration with our video teams for video assets, ensuring that the video content is not only engaging but also optimized for conversion, especially in video sales pages.
• Ethically implement principles of cognitive psychology and neuromarketing in crafting ad copy. Utilize frameworks such as AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution), translating psychological insights into compelling micro-copy that resonates with the targeted demographics. Your copy should seamlessly integrate with the visual elements, creating a cohesive and persuasive narrative that drives action.
• Be responsible for A/B testing and conversion rate optimization of your ads. Execute multivariate testing on ad creatives and landing page elements and ensure statistically significant improvements.
• Be responsible for data reconciliation and attribution accuracy between GTM, GA4 and various ad platforms so we know that ad platforms are not overattributing themselves.
• Spearhead the creation of video landing pages. This includes drafting the layout, scripting the video content, and potentially integrating interactive elements that encourage viewer engagement and lead to higher conversion rates. In collaboration with your talented colleagues, of course.
• Contribute to projects and initiatives in collaboration with the broader marketing team.
• Develop new insights about our users and communicate pertinent findings to help drive decision-making and strategies for user acquisition and engagement.
• Engage closely with the Campaigns Manager to implement and support campaign strategies, emphasizing a collaborative approach and cultivating success as a unified team.

• You’ve got substantial experience with managing and growing large ad accounts, in e-commerce or subscription-based business models.
• You’ve got substantial experience with subscription/recurring revenue business models and/or e-commerce.
• You’re passionate about diving into complex, technically advanced, data-driven challenges and emerge with pragmatic and concrete suggestions for improvements.
• You’ve got a strong experience with A/B testing and data-driven marketing.
• A proven track record of delivering acquisition growth through paid social campaigns, year in year out.
• You’ve got excellent written communication skills, especially when it comes to micro-copy.
• You have strong brand awareness and are thus able to quickly spot when something such as copy or visual assets are “off-brand”, “cheesy,” or “salesy”.
• You’ve got visual skills and can spot the difference between a “stock-ish stock photo” and a photo that doesn’t look stock-ish.
• You’ve got a passion for the potential of social media, and are well-versed in the latest social media trends.
• You uphold ethical standards and act with honesty and transparency in all professional interactions, fostering trust and credibility.
• You approach your work with a sense of modesty and humbleness and understand that continuous learning is essential for professional growth.
• You recognize and appreciate diverse perspectives, ensuring that every team member feels heard and respected for their unique insights.

• if you’ve previously created video landing pages.
• if you have management experience (even if you don’t enjoy being a manager).
• if you have experience with SEO.
• if you have project management experience.

• An opportunity to work in a team of ad specialists, designers, analytics engineers who set the bar very high.
• The satisfying responsibility of the full lifecycle from strategy and analysis all the way to technical execution and implementation.
• A full-time position, within a fully remote organization. Daily video-based contact with your colleagues from elsewhere on the planet, and you’ll get to meet them on team trips 1–2 times per year.
• Forget fluffy titles, political agendas and corporate drama. Your colleagues value your character, work ethic, and what you actually achieve. Junior or senior, if you embody old-school virtues of always striving to become the best version of yourself, you’ll thrive at the IxDF.
• Work with a highly scalable impact-driven model where we’ve consistently created more than 50% growth year-on-year since 2013. Bootstrapped with zero investment capital but built purely on consistency over time and the conviction that affordable design education can improve the quality of life of humankind.
• Work in a company where the distance between idea and execution is minimal. We’re a highly agile organization with zero bureaucracy or corporate politics – but with a high level of orderliness and efficiency.
• Have the chance to feel the impact of helping an ever-growing design education brand empower and enrich the lives of millions of people.
• Work in a company culture where idealism meets high performance and excellence. To help us improve the world (and yourself in the process), you’ll need grit, work ethic, long-term thinking, and self-discipline.
• Work with people who have a hands-on attitude and a bias towards action as opposed to fluff-filled, unrealistic strategies. You’ll need crisp execution skills yourself and the ability to impress your colleagues with concrete results, just like they’ll impress you.

 

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How to apply?

Click on the button to get the company email or employment application form.

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Tags: Marketing