Freelance Digital Designer

Description of the offer

Modern Age is on a mission to add millions of years of healthy life expectancy to the world. We are the first healthcare company designed to slow down your aging. Our team uses the latest technology, scientific research and evidence-backed treatments to proactively address the most frustrating and under diagnosed impacts of aging. We believe everyone deserves a personalized plan to reach their physical and mental peak and live healthier longer. Modern Age opened its first two clinics in New York City in 2022 and is backed by OAK HC/FT, GV, and Juxtapose.

As a partner to the Modern Age marketing team, you will have the opportunity to make a significant impact on our brand’s success by creating captivating ads and other assets that drive performance on social media platforms, email, and our website.

What You’ll Do

• Develop visually stunning and high-converting digital ads, banners, and videos for online marketing campaigns, with a primary focus on optimizing performance metrics for Meta, Instagram, and TikTok.
• Craft designs that seamlessly align with our brand identity and effectively engage our target audience on these platforms.
• Collaborate closely with the marketing team to ensure that your designs align with strategic objectives and ROI goals for advertising on Meta, Instagram, TikTok, and lifecycle.
• Stay updated on industry trends and best practices for these platforms to ensure our ads remain competitive and are optimized for exceptional performance.
• Adapt and optimize designs for each platform while keeping a keen eye on key performance metrics, such as CAC and ROAS, to ensure that our advertising efforts are efficient and cost-effective.

What You’ll Need

• 3+ years of experience in graphic design, animation, and UGC content with a proven track record of optimizing ad performance on Meta (Facebook), Instagram, and TikTok, preferably within the direct-to-consumer, eCommerce, and/or health & wellness sectors.
• A compelling portfolio showcasing previous work that demonstrates your ability to drive outstanding results in terms of ad performance metrics, including metrics like CAC and ROAS.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.).
• Strong attention to detail and a keen sense of design aesthetics.
• You live and breath social media, staying up to date on the latest trends and conversations.
• You have an eye for great content and you’re comfortable both behind and in front of the camera
• Independent and deadline-oriented work style, coupled with effective communication skills for cross-functional team collaboration.

Our Leadership Principles

• Start with customers. Every decision we make starts with the customer and works backwards. We know that customer trust is hard to gain and easy to lose. We value thinking big and creating bold solutions to address customer needs.
• Engage in healthy debate. We pushback respectfully when we disagree with a direction/decision/plan. We make data driven arguments and aren’t defensive when challenged. We leave space for team members to voice alternative points of view.
• Be curious and inclusive. We are decisive but able to change our minds based on new information. We seek to understand alternative points of view. We are hungry to learn about new ideas. We actively solicit different perspectives. We are low ego.
• Show a bias for action. We won’t have perfect information so we make the best decisions we can and work to deliver results. We make 2-way door decisions quickly and are more considered with 1-way door decisions.
• Take smart risks. We believe smart failures with validated learning are wins. We appreciate when people say: I don’t know (but I’ll get back to you), I was wrong (and here’s what I have learned), I need help (and here is what you can do.)
• Take Care of Each Other. We set high standards for each other, but we also realize every day can’t be our best day. We earn the trust of our teammates. We make work fun. We show appreciation for our teammate’s unique perspective. We will celebrate our successes both for what they are as well as how we achieved them.

You can learn more about Modern Age and our team by visiting us on LinkedIn: https://www.linkedin.com/company/modern-age .

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