Email Marketing Manager

Description of the offer

At Lumin, we are committed to empowering people to take control of their home energy use. We believe that the future of buildings lies in their ability to act as independent microgrids, interacting with each other and the larger grid to create a more sustainable energy system. To achieve this vision, we have built an affordable and flexible energy management platform, coupled with powerful software that draws from the largest and ever-growing energy dataset.

As part of the Lumin team, you’ll be working at the forefront of the distributed energy industry, developing products that integrate hardware and software to accelerate the decarbonization of our world.

We are a team of passionate individuals who are dedicated to making a positive impact on society by creating a more energy-efficient future. We value teamwork and growth and are excited to welcome individuals who share our commitment to innovation and sustainability. Whether you’re an experienced professional or just starting out in your career, we welcome all backgrounds and perspectives to join our inclusive and collaborative workplace.

The Role

We are seeking a highly skilled Email Marketing Manager to join our marketing team. If you are a creative and data-driven individual with a proven track record of developing and executing successful B2B lifecycle and nurturing campaigns, we want to hear from you! As the Email Marketing Manager, you will be responsible for developing and executing our email marketing strategy. You will play a critical role in driving customer engagement, retention, and revenue growth through targeted email campaigns. Your primary focus will be on creating and running lifecycle and nurturing campaigns using Salesforce Pardot.

You’ll Be Responsible For

• Develop and execute comprehensive email marketing strategies to engage and nurture leads, convert prospects into customers, and drive customer retention and upsell opportunities.
• Leverage your deep understanding of Salesforce Pardot to create and manage complex email automation workflows, segmentation, and personalization for optimal campaign performance.
• Implement lead nurturing strategies to guide prospects through the sales funnel and facilitate seamless handoffs to the sales team.
• Collaborate with the content team to create compelling email content, including copy, graphics, and multimedia elements, tailored to different stages of the customer lifecycle.
• Segment email lists based on user behavior, demographics, and engagement data to ensure highly targeted and relevant messaging.
• Conduct A/B tests to optimize email performance, including subject lines, content, CTAs, and send times.
• Monitor, analyze, and report on key email marketing KPIs, providing insights and recommendations for continuous improvement.
• Ensure all email marketing campaigns comply with relevant email marketing regulations, including GDPR and CAN-SPAM Act.
• Work closely with cross-functional teams, including sales, design, and content, to align email marketing efforts with broader marketing and business goals.

What You Bring To The Table

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience with B2B Email Marketing.
• Deep understanding and technical knowledge of Salesforce and Pardot.
• Demonstrated ability to create and manage complex email automation workflows and segmentation.
• Proficiency in email marketing software and analytics tools.
• Strong understanding of email marketing best practices, including deliverability, engagement, and list management.
• Excellent copywriting and communication skills.
• A data-driven mindset with the ability to interpret and leverage data for optimization.
• Detail-oriented, with strong project management and organizational skills.
• Creative thinker with the ability to develop innovative email marketing strategies.

On-site or remote candidates are welcome!

The US base salary range for this full-time position is $80,000-$90,000 + equity + benefits. The actual base pay is dependent upon many factors, such as: transferable skills, work experience, business needs, market demands, and years of experience. Your recruiter can share more about the specific salary range during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Why join our team?

Lumin offers competitive salaries, and a comprehensive benefits package to all full-time, regular staff. Lumin fosters a healthy work/life balance by providing a flexible work environment.

Our Benefits Package Includes

• 401(k) with Traditional and Roth options
• Unlimited Paid Time Off, with a recommended three-week minimum
• Additional 12 weeks of paid time off for parental or medical leave
• Annual Tuition/Professional Development Assistance
• Medical, Dental, and Vision Insurance. Lumin covers 90% of the employee premium and 50% of all dependent premium costs
• Company-paid Long Term Disability and Basic Life Insurance
• Additional Voluntary Life Insurance
• Free Lumin Smart Panel for your home
• $300 annually toward tax preparation services
• Company equity incentive program
• Fun, interactive, and inclusive team-building events, off-sites, and happy hours

Lumin is an equal-opportunity employer.

United by our passion and empowered by our differences, Lumin is building a platform to accelerate the world’s adoption of clean energy. We strive to provide a safe environment, where all of the people working to fulfill our mission are equally welcomed, accepted, and celebrated. We will continuously work to engage all of the communities we serve because the future of renewable energy must be inclusive of everyone. If you are interested in learning more, we would love to hear from you!

Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over the sponsorship of the employment visas at this time.

We are committed to providing equal opportunities for all applicants and employees. If you require reasonable accommodations during the application process or for the interview, please let us know by completing the application question or emailing recruiting@luminsmart.com and we will do our best to work with you to meet your needs.

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