The Paid Media Team Lead will be responsible for managing strategy and media execution of their client portfolio for Paid Search and Paid Social. The role may also involve Programmatic Display, Email Marketing, and other paid social platforms.

You will thrive in this role if you love teaching, providing constructive feedback, multitasking, and problem-solving!

Roles & Responsibilities

• Strategic Leadership:
  • Provide technical support and high-level oversight for the additional clients your podmates are directing.
  • Work cross-functionally to develop enterprise-level and cross-channel strategies and reporting.
  • Delegate the bulk of reporting and optimizations to your support teammates. Dedicate your time to quality checking media and ensuring optimal engine growth and health.
  • Take charge of learning through regular team trainings.
  • Aid in the development of other client delivery pod members through weekly and monthly meetings to review questions, progress, and challenges; evaluate capabilities monthly to report back to team manager.
  • Collaborate closely with your Account Manager on how to strengthen client relationships, improve efficiency, and scale performance.
• Onboarding: Acclimate new hires to their accounts as well as roles and responsibilities within each. Check-in with new hires to ensure their understanding of roles and responsibilities and effective use of time.
• Process improvement: Present ideas for new processes and initiatives for the team and proactively put together tangible plans to see these to fruition.
• Oversight and Management of Client Deliverables:
  • Analyze Data in Google Analytics, Data Studio, Power BI and Agency Analytics to Update Reporting
  • Optimize Client Accounts
  • Provide Internal and External Reporting as Requested by Client
  • Manage Project Updates in Asana/Teamwork
  • Paid Campaign Budget Managing and Adjusting
  • Analyze Campaign and Product Sales Data to Identify Relevant Trends to Develop Recommendations for Clients
  • Demonstrate Clear Understanding of Client Goals and Business Objectives
  • Presents Strategy and Optimizations to Clients
  • Identify Growth Opportunities for Marketing Channels including Areas of Upsell and Cross Sell Clients and Communication those to Account Manager
• Business development: Identify opportunities for and pitch clients on upsells, cross-sells, new business, and new paid media platforms to aid in the growth of Logical business.

Requirements

• Demonstrate expertise in all areas of Google Ads and Facebook/ IG. Display Strategist-level expertise in one additional platform (Microsoft Ads, LinkedIn, Pinterest, Twitter, Snapchat, TikTok, Reddit, Nextdoor, Choozel DSP, etc.).
• Advanced knowledge of primary tracking and analytics platforms.
• Ability to provide constructive feedback and technical support to client delivery members on your paid media pod.
• Strong dedication to excellence, ability to QC media, and provide valuable feedback.
• Expertise in crafting media strategies across engines, building strong client relationships, and possessing a vision for scaling accounts.

Logical Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance
• 401(k) plus match, to help plan for your future
• Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Optional COVID safe company gatherings

Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.