Digital Marketing Paid Ads Specialist

At Beacon, we believe great marketing is a marriage of art and science, where insight, creativity, and technology work brilliantly together. We are looking for a paid ads specialist to develop, implement, track, and optimize paid ad campaigns for our clients’ businesses, as well as execute and manage paid ads strategies.

You get to work with other fun, hardworking, and creative people who are passionate about making marketing magic happen for our clients (all while adding awards and trophies to your bookshelf). Our ideal candidate is a team-spirited, skilled, and imaginative individual with an eye for marketing strategy and opportunities. If you like working with people, can organize and juggle multiple balls at once (not literally, but that would be awesome too), have outstanding communication skills, and enjoy a fast-paced environment, we’d love to talk to you!

The diversity of our client mix means you’ll never get bored. From home services to mental health and medical specialties, we work with some of the best local, regional, and national companies in their industries. From coast to coast, our clients are small to medium businesses that focus on local or regional target audiences.

About the Paid Ads Specialist Position

This position is responsible for administering and helping manage paid media strategies for clients across multiple platforms including Google, Facebook, LinkedIn, Pinterest, YouTube, and more. This position is a primarily internal role and you will be dealing directly with account managers and other colleagues.

The responsibility of this position is managing specialized work efficiently, with confidence and competence.

The position requires above-average attention to detail, concern for the exact correctness of work, and a strong commitment to tasks being completed on time. The person in this position will take work seriously, has a strong sense of duty, and is disciplined. A somewhat faster-than-average pace will be the norm for this position. Detailed, specialized work is the major focus.

The person in this position will require clearly defined work, responsibilities, and reporting relationships, ongoing and thorough training opportunities to develop expertise and increase confidence, and frequently expressed appreciation of the person’s competence, conscientiousness, and loyalty.

The position will provide security in a stable work environment, allowing the person to plan for, focus on and complete tasks on hand. When changes in the nature of the work occur, the person in this position will need direction, training and support. The position will generally be task-oriented, requiring someone with a conservative, careful, and cautious approach to work.

Responsibilities

• Perform daily account management of accounts on Google, Facebook & Instagram, LinkedIn Ads, and other paid platforms for a variety of clients
• Analyze performance analytics; monitor budget pacing and performance trend changes
• Provide effective and creative ad copy
• Provide effective and creative ad design as needed
• Develop strategies to improve performance across all paid campaigns
• Experience with AB testing and implementing
• Research and build targeted and effective keyword lists (including negatives)
• Research and build targeted keyword and audience segments
• Stay on top of industry trends and developments
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
• Be a team player, helping diagnose roadblocks and finding solutions for the dept
• Assist in process innovation, documentation, and training resource development
• Must be comfortable with unambiguous work direction
• Must complete tasks from start to finish
• Must highly value getting work done on time and correctly
• Be extremely task-oriented with high standards of quality and accuracy
• Adhering to established guidelines and procedures
• Must be comfortable in making decisions in area of specialty or expertise
• Look to management for direction in areas outside of expertise
• Strong follow-through on delegated tasks and assignments

Desired Experience & Skills

• 4+ years of paid ads experience
• Minimum of 2 years of agency experience
• Familiar with paid social ads and other paid promotion channels
• Good organizational skills with the ability to prioritize time and workload efficiently
• Great attention to detail & exceptionally strong with numbers & analysis
• Ability to communicate effectively and tactfully with others
• Creative and self-motivated
• Excellent written and verbal skills
• Ability to multi-task, prioritize, organize, and communicate effectively

Certifications:

• Google Ads Search Certification (Required)
• Bing Ads Search Certification (Preferred)
• Google Ads Display Certification (Preferred)
• Google Ads – Measurement Certification (Preferred)
• Search Ads 360 Certifications (Preferred)
• Advanced Google Analytics Certification (Preferred)

Locations:

We have offices in Anchorage, AK (our HQ) and Reno, NV. We are hiring local or remote for this position.

Company Culture:

You don’t have to be crazy to work here, we’ll train you! We are always up for a good challenge and we love to produce GREAT work for our clients and have a blast doing it. Our team is made up of people who love what they do and love making a difference. Everyone’s voice is heard and you will have space and freedom to create your dream job. People who are adaptable and excel at creating their own structure and self-managing do really well at Beacon. We’re excited to be a 2022 Best Places to Work award winner in the US for agencies with under 200 employees.

Benefits & Wages:

We offer quarterly profit sharing, flexible work hours, Flex Fridays, generous vacation time, 401k plans with employer matching, as well as a medical stipend. This job pays between $58,000-65,000 per year DOE plus benefits.