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Published 2023-10-21

Brand Marketing Manager

Type of job: Remote
Country: United States
City: Remote in USA
Company: athenahealth

Description of the offer

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Brand Marketing Manager

We are looking for an experienced Brand Marketing Manager to join the Brand and Performance Marketing team within our Marketing division. At athenahealth, we come to work each day to cure the complexities that plague the healthcare system. We are a technology company, powered by our people, that stands for simplicity in everything we do. Our innovative technology solutions are in healthcare organizations across the country, simplifying clinical documentation, billing, and patient engagement for our customers. We connect clinicians with patients, payers, and other healthcare partners, and we share our insights and expertise to drive better performance across our nationwide network. Our Vision is to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. But enough about us; let’s talk about you.

The Brand Marketing Manager will work collaboratively in a fast-paced environment, with diverse stakeholders across the business including but not limited to Creative and Agency teams, Business Unit Leaders, Communications, Content, Performance Marketing, and Product Marketing and Product Strategy to help us deliver high-quality brand experiences to our audiences at each stage of their journey with athenahealth from awareness to conversion to advocacy. This individual will have a deep understanding and experience in building strong, consistent, well-managed brands to drive brand health and brand love, with marketing acumen to partner cross-functionally to deploy programs that will drive impact. In this role, we are looking for a Brand Marketing Manager who will be proactive, relationship-oriented, influential, action-oriented, creative thinkers who can become an athenahealth champion both internally and externally and are laser focused on driving measurable impact.

The Team: The Brand and Performance Marketing team is making athenahealth the best known, most admired company in our category. We’re establishing brand leadership, by deploying a full-funnel go-to-market strategy and execution engine in support of our Vision and growth agenda.

Job Responsibilities

  • Deliver athenahealth’s value story to the right person at the right time. You will partner with Performance Marketing, Content, Creative and our Agency of Record to develop campaigns and content that clearly articulate our brand positioning and the value athenahealth delivers to healthcare organizations, increasing brand awareness, favorability, and consideration.
  • Become an athenahealth brand expert. You will manage and govern the corporate brand guidelines and resources. You will champion and continuously educate and reinforce the importance of brand consistency across the organization.
  • Build deep relationships with cross-functional partners and embed the brand positioning across the organization into everything we do.
  • Support organizational brand requests to ensure athenistas (our employees) are equipped with the tools and resources to successfully live the brand.
  • Partner closely and as an extension of the Content and Creative teams to drive brand excellence through all creative and content
  • Manage and foster key agency relationships, ensuring projects are completed on time, on-budget and drive anticipated impact
  • Become the internal expert on athenahealth brand health and perception by conducting regular analysis on market trends and leading our quarterly brand health tracker reporting in partnership with our brand health tracking firm, socialization of key findings across the organization and partner with Director of Brand Marketing to outline action-oriented approach to applying key findings to Marketing strategy.

Typical Qualifications

  • Bachelor’s degree in marketing, Business Administration, Communications, or similar
  • 5+ years prior experience in B2B brand marketing or similar experience
  • Ability to thrive in an extremely fast-paced, dynamic work environment
  • Ability to balance and manage high-priority, high-visibility projects
  • A proactive self-starter
  • Strong attention to detail
  • Strong written, verbal, and PowerPoint design communication skills
  • Strong storytelling and PowerPoint design skills
  • Knowledge of the healthcare landscape preferred, but not required.

About Athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?

From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our Company Culture Might Be Our Best Feature.

We don’t take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.


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