The Advertising Specialist (AS) plays a critical role in driving the growth of Food Revolution Network (FRN) by working with the Advertising Manager to identify and leverage profitable advertising mediums, develop effective advertising strategies and resources, and execute paid traffic acquisition campaigns.
The AS possesses exceptional communication skills, both in written and verbal forms, allowing them to engage effectively with team members and stakeholders. Their positive and proactive demeanor fosters a collaborative environment, which allows them to leverage their strong marketing instincts and multicultural competency to engage individuals from diverse perspectives and lifestyles.
Reports to: Advertising Manager
Support the Advertising Manager in planning and optimizing ad campaigns, focusing on learning and applying industry research and insights to reach target demographics effectively.
Participate in evaluating and enhancing ad creatives by conducting comparative analyses, contributing to creative brainstorming, and ensuring alignment with the company’s brand values through a collaborative review and finalization process.
Support the Advertising Manager in the hands-on process of building, optimizing, and evaluating advertising campaigns, ensuring effective ad display, financial efficiency, and achieving goals.
AI is a rapidly evolving field, and while not all technologies and applications noted below may be immediately applicable, they illustrate potential future contributions to our work. A component of this role involves staying informed on these evolving AI opportunities, ensuring FRN is poised to integrate beneficial advancements aligning with our goals as they become viable.
Assist the Advertising Manager and Growth team in applying AI and machine learning to enhance ad campaigns and fuel continuous learning, innovation, and optimization.
Collaborate with the analytics team and Ads Manager to analyze KPIs, deliver insights, and optimize campaigns through regular reporting and evaluations.
Support the Advertising Manager in planning, maintaining, and reporting on the advertising budget, focusing on learning budget management and financial analysis.
Assist the Advertising Manager in efforts to enhance team performance, engage with platform representatives, and contribute to the development of workflows and SOPs for improved efficiency and team growth.
Experience
Our mission is to inspire and advocate for healthy, ethical, and sustainable food for all through education about plant-powered foods.
Food Revolution Network is an online-based education and advocacy-driven organization committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, we have more than 900,000 members and collaborate with many of the top food revolutionary leaders of our times. Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet.
We believe that everyone, regardless of the color of their skin or how much money they have, deserves the knowledge and the means to healthfully feed themselves and their family. We’re committed to a world with a true opportunity for everyone to be healthy.
You believe in the power of healthy, organic, fair trade, local, plant-strong food to change the world. You’re passionate about supporting the food revolution and movements for a more healthy, ethical, and sustainable world. You support our scientifically grounded, fact-driven, and welcoming approach, which promotes a whole foods, plant-based diet and is inclusive of a broad range of eaters.
You’re values-driven, highly motivated, self-aware, ethical, emotionally intelligent, multiculturally competent, compassionate, socially conscious, constantly learning, and respectful of yourself and others. You’re reliable, dedicated, undaunted, persistent, friendly, and forthright. You admit your mistakes, clean up your messes, and learn from everything.
Food Revolution Network is a committed equal-opportunity employer. FRN recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At FRN, we aim to be a place where a diverse mix of talented people bring their skills, life experience, passion, and creativity to create a whole that is greater than the sum of its parts. We are committed to healthy, ethical, and sustainable food for ALL, and that requires a proactive dedication to advocating for equity, inclusion, and opportunity, including for those communities that have been most negatively impacted by our toxic food culture. We are committed to equality and believe in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other characteristics that enable each person to bring unique talents, insights, and skills.
FRN is a fully remote team, with team members in multiple North American time zones. This position may be performed from anywhere, but we strongly prefer North America-compatible time zones, with a required availability from 9 am – 3 pm Pacific Time, Monday through Thursday.
For this role, occasional work may be required on non-working days (Friday – Sun).
$55,000 – $65,000 annual salary (paid semi-monthly).
Full-time employees also receive paid time off, flexible time off for holidays, wellness time off, health, vision, and dental insurance, opportunities for bonuses, and other benefits.
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