Layer3 is empowering the next generation of users as the best place to learn, explore, and succeed in web3. We help crypto-curious users take custody of their assets and learn essential skills for a decentralized future through our guided crypto and web3 courses.

You’ll be joining one of the fastest growing companies in web3 with a reach like no other (270k+ on Twitter, 25k+ via our Newsletter, and 100k+ in Discord). You’ll have the freedom to experiment and iterate in a collaborative team that values new ideas and unorthodox thinking.

We’re always thinking of how to take web3 content to the next level, and we’re hoping you’ll bring us there.

Responsibilities

• Responsible for end-to-end content creation across a wide range of marketing deliverables, including short-form content, long-form thought leadership, B2B and SEO content, and social media copy
• Staying up-to-date on the latest web3/crypto product trends and technological developments and incorporating them into your writing on a daily basis
• Brainstorming and ideation with our talented Content and Editorial Team to produce high-quality in-platform content
• Writing and reviewing work to produce effective and compelling in-platform content copy
• Collaborating with Product Marketing, Growth, Product and Design throughout the broader organization to support and facilitate Content Strategy and Editorial Processes
• Collecting data-based insights for broader content strategy and A/B testing content to optimize for user conversions

Nice to have:

• Prior social media management experience or experience in scaling SEO content
• Prior editorial experience
• An interest in general content production and expanding to new content channels (e.g. video)
• Any experience with social tools (e.g. Sprout Social, Twitter Analytics, Amplitude or other attribution tools)

Requirements

• 2-3 years of experience in copywriting/content writing
• Proven interest or experience in web3 and crypto
• Comfortable with conveying technical concepts to a broad audience
• Excellent creative writing ability (concise and impactful copy)
• Strong ability to multitask, work quickly under tight deadlines, and adapt to organizational changes
• Excellent communication and storytelling skills
• BA or above in Marketing, English, Journalism, Communications, Marketing, or related field
• Based in the US or UK
• English as your native language